Employee Profile

Øivind Hagen

Associate Professor - Campus Trondheim

Department of Leadership and Organizational Behaviour

Image of Øivind Hagen

Biography

I am an associate professor at the Department of Leadership and Organizational Behaviour, BI Norwegian Business School at BI Trondheim. I received my PhD in 2009 from Norwegian University of Science and Technology (NTNU), Department of Psychology. Title of dissertation: “Do Socially Responsible Brands Lead to Socially Responsible Companies? Understanding Change in Expressive Organizations”. Prior to BI, I have worked as a research scientist at the research foundation SINTEF Technology and Society. I have also been affiliated with NTNU’s Industrial Ecology Programme. And, I have been a visiting scholar at institutions like Stanford University, University of California Berkeley, University South Carolina and University of Wales College of Cardiff (master student). My work has been published in journals like Corporate Reputation Review, Focus Journal, International Journal of Innovation and Sustainable Development, Journal of Business Ethics, and Magma.
Research areas
Organizational change, organizational culture, organizational identity.
Organizational expressiveness, organizational communication, corporate social responsibility, legitimacy. Ethnographic research, case studies, qualitative methodology.

Teaching areas
Organizational behavior.
Organizational communication.
PR.

Publications

Hagen, Ingunn & Hagen, Øivind (2024)

The impact of yoga on occupational stress and wellbeing: exploring practitioners’ experiences

12 Doi: https://doi.org/10.3389/fpubh.2024.1352197 - Full text in research archive

Background: Workplace stress is a serious problem globally. It represents a major threat to the UN’s sustainability goal of good health and wellbeing (SDG 3). The purpose of this article is to explore how yoga may be a tool for increased wellbeing and stress management at work and in everyday life. Methods: To examine how yoga can facilitate employees’ wellbeing and ability to cope with stress, we performed qualitative interviews with practitioners who did yoga regularly. We focused on how yoga was experienced by each of our interviewees and what practicing yoga meant to them. Our data material consists of 13 semi-structured lifeworld interviews. The sample consisted of 10 female and 3 male in the age range of 20–55  years old. The data were analyzed through a thematic analysis. Results: The themes identified in the thematic analysis include: (1) yoga as a tool for increased wellbeing, (2) yoga for coping with stress and dealing with challenges, (3) the role of breathing, and (4) contextual factors. While confirming other research findings, this article elaborates on aspects informants described as induced by yoga, like self-awareness, calmness, balance, moodlifting, focus, presence, self-care, and mastery. The reported positive outcomes of yoga constituted increased wellbeing, and also facilitated the ability to cope with stress and experience less stress. Informants also emphasized that yogic breathing was a central factor in inducing wellbeing and feeling less stressed. They also expressed that contextual factors, such as time, teacher, and location, influenced how practicing yoga was experienced and made sense of. Conclusion: The study concludes that the interviewees experienced practicing yoga as positive, by reducing their occupational stress. Moreover, yoga increased their wellbeing, as well as their ability to cope with stress. These experienced changes were especially

Sonnenschein, Katrine Biering; Hagen, Øivind, Rostad, Ingrid Steen & Wiik, Ragnhild (2022)

“Make it possible for more people to work at home!” representations of employee motivation and job satisfaction in Danish and Norwegian newspapers during the COVID-19 pandemic

13 Doi: https://doi.org/10.3389/fpsyg.2022.972562 - Full text in research archive

During the COVID-19 pandemic, many employees with task-based jobs were forced to work from home, while others were furloughed or laid off. The current study aims to investigate how Norwegian and Danish newspapers represent employee motivation and job satisfaction of remote workers in light of the COVID-19 pandemic. The study used a thematic analysis of five newspapers from Norway and Denmark with different daily distributions and political orientations. The findings suggest that the newspapers in the two countries represented the topic of interest from different perspectives, and this led to the use of two motivation theories: the self-determination theory (SDT) and Herzberg’s two-factor theory. The SDT helps us understand why some employees feel motivated and are more productive while working from home. The need for autonomy, competence, and connectedness is being satisfied for some employees but not for all, which may affect the strength of employees’ job motivation. Herzberg’s theory helps explain physical and psychological issues as dissatisfiers, as these issues are the consequence of working in a home-based office. Furthermore, a hybrid model seems to be an optimal solution for the future job market, where employees with task-based jobs can feel motivated and job satisfied while working either from home or from the workplace. Finally, it is important for employers to look after both the physical and the psychosocial conditions if hybrid solutions are going to replace the traditional workplace.

Hagen, Øivind (2018)

Equinor – Statoils hvilepute

Carson, Siri Granum & Hagen, Øivind (2014)

Loosening or tightening the bindings? Renegotiating the social contract through deregulation and organizational expressiveness

9(2) , s. 42- 50.

Carson, Siri Granum; Hagen, Øivind & Sethi, Prakash S. (2013)

From Implicit to Explicit CSR in a Scandinavian Context: The Cases of HÅG and Hydro

127(1) , s. 17- 31. Doi: https://doi.org/10.1007/s10551-013-1791-2

Hagen, Øivind (2012)

Organisasjoner viser ansikt

, s. 8- 9.

Hagen, Øivind (2011)

“Individualitet og kollektivitet i moderne verksemder: Mot den kulturlause organisasjon?” (revidert/3. utgave av boka Ny personalpsykologi for et arbeidsliv i endring. Nye perspektiver på samspillet organisasjon og menneske (tidligere registrert i 2003/2006))

, s. 134- 159.

Hagen, Øivind (2008)

Driving environmental innovation with corporate storytelling: is radical innovation possible without incoherence?

3(3/4) , s. 217- 233.

Hagen, Øivind (2008)

Seduced by their proactive image? On using auto communication to enhance CSR

11(2) , s. 130- 144.

Hagen, Øivind (2006)

Individualitet og kollektivitet i moderne verksemder: Mot den kulturlause organisasjon?

, s. 109- 134.

Hagen, Øivind (2003)

Individualitet og kollektivitet i moderne verksemder: Mot den kulturlause organisasjon?

, s. 94- 119.

Hagen, Øivind (2002)

Mot et etisk marked?

, s. 19- 30.

Sonnenschein, Katrine Biering; Hagen, Øivind, Rostad, Ingrid Steen & Wiik, Ragnhild (2022)

Three things Covid-19 taught us about hybrid working

[Kronikk]

Hagen, Øivind; Sonnenschein, Katrine Biering, Rostad, Ingrid Steen & Wiik, Ragnhild (2022)

Kampen om fremtidens arbeidsplass

[Kronikk]

Hagen, Øivind (2021)

NTNU vs. Eikrem – en leksjon i konflikthåndtering.

[Kronikk]

Hagen, Øivind (2019)

«Snur opp ned på jobbkaffen»

[Kronikk]

Hagen, Øivind (2019)

«Stort sprik i reklamekostnader for landets universiteter og høgskoler»

[Kronikk]

Hagen, Øivind & Lyngstadås, Hakim (2018)

Når reklame utfordrer.

[Kronikk]

Hagen, Øivind (2018)

Statoil Beyond Petroleum

[Kronikk]

Hagen, Øivind (2017)

Et være eller ikke være for Tesla

[Kronikk]

Hagen, Øivind (2017)

Endrer fossil bilbransje

[Kronikk]

Hagen, Øivind (2016)

Når meglerne tar parti

[Kronikk]

Hagen, Øivind (2016)

Psykedelikaforsker skaper bølger

[Kronikk]

Hagen, Øivind (2015)

Få norske ledere vil til topps

[Kronikk]

Hagen, Øivind (2015)

30 år med organisasjonskultur

[Kronikk]

Hagen, Øivind (2015)

Donasjonsbasert skoleutvikling: Donasjonsøkonomien

[Kronikk]

Hagen, Øivind (2015)

30 år med organisasjonskultur

[Kronikk]

Hagen, Øivind (2014)

Donasjonsøkonomien

[Kronikk]

Hagen, Øivind (2014)

En slik sikkerhetsvideo har du aldri sett før

[Kronikk]

Hagen, Øivind (2014)

Kjedene konkurrer om å bli kvitt palmeolje

[Kronikk]

Hagen, Øivind (2014)

Er dette verdens smarteste taxisjåfør?

[Kronikk]

Carson, Siri Granum & Hagen, Øivind (2014)

Ekspressiv ansvarlighet

[Kronikk]

Hagen, Øivind (2013)

Hva er morgendagens toppleder?

[Kronikk]

Hagen, Øivind (2013)

Store ord om samfunnsansvar

[Kronikk]

Hagen, Øivind (2013)

Lederverktøy: Slik blir du en god historieforteller – Vi forteller historier for å endre

[Kronikk]

Hagen, Øivind (2013)

Store ord om samfunnsansvar

[Kronikk]

Hagen, Øivind (2013)

Hygienesjokket på McDonald's går verden rundt

[Kronikk]

Hagen, Øivind (2012)

Morgendagens toppleder

[Kronikk]

Hagen, Øivind (2011)

”Mekker seg til et bedre liv”

[Kronikk]

Hagen, Øivind (2011)

”Når samfunnsansvar brukes som merkevare”

[Kronikk]

Hagen, Øivind (2011)

”Arbeidernes nye klær”

[Kronikk]

Hagen, Øivind; Hung, Christine, Josefsen, Kjell Domaas & Pettersen, Johan (2011)

”Biogass tar ikke av”

[Kronikk]

Hagen, Øivind (2011)

”Velgjørerne”

[Kronikk]

Hagen, Øivind (2011)

”Kraft i hver ruke”

[Kronikk]

Hagen, Øivind; Hung, Christine, Josefsen, Kjell Domaas & Pettersen, Johan (2011)

”Biogass – fra idealisme til næringsutvikling”

[Kronikk]

Hagen, Øivind (2007)

Clintons andre akt

[Kronikk]

Hagen, Øivind (2006)

California – foregangsstaten i vest?

[Kronikk]

Hagen, Øivind (2006)

Hundre år siden det store skjelvet

[Kronikk]

Hagen, Øivind (2006)

Vil han vekke USA?

[Kronikk]

Hagen, Øivind (2006)

Kan han vekke USA?

[Kronikk]

Hagen, Øivind (2006)

California – foregangsstat i vest?

[Kronikk]

Hagen, Øivind (2006)

Al Gores kamp mot global oppvarming

[Kronikk]

Hagen, Øivind (2006)

California – foregangsstat i vest?

[Kronikk]

Hagen, Øivind (2025)

The Ethics of Driving Change Through Auto Communication

[Conference Lecture]. Event

Lyngstadås, Hakim & Hagen, Øivind (2024)

Kvalitative metoder for handelshøyskoleutdanningen. Et tankesett for morgendagens ansatte og ledere.

[Textbook].

Hagen, Øivind (2023)

“Qualitative methodology for economics education – A necessary mindset to educate tomorrow's managers and employees”. A text book-project.

[Conference Lecture]. Event

Hagen, Øivind; Sonnenschein, Katrine Biering, Rostad, Ingrid Steen & Wiik, Ragnhild (2023)

Kampen om fremtidens arbeidsplass

[Popular Science Article].

Hagen, Øivind (2023)

“Stories of adjustments and hope: How the pandemic took away the future of work, and how newspapers reconnected us with it. A study of how daily newspapers covered Scandinavian working life’s dealing with the COVID-19 pandemic”.

[Conference Lecture]. Event

Hagen, Øivind (2023)

“Stories of Adjustments and Hope: How the Pandemic took away the Future of work, and how Newspapers Reconnected us with it”.

[Conference Lecture]. Event

Hagen, Øivind (2022)

”Stories of adjustments and hope”-Scandinavian daily newspapers’ representations of ‘work’ during the COVID‐19 pandemic

[Lecture]. Event

Sonnenschein, Katrine Biering; Hagen, Øivind, Rostad, Ingrid Steen & Wiik, Ragnhild (2022)

Three things Covid-19 taught us about hybrid working

[Professional Article].

Hagen, Øivind (2022)

Auto-kommunikasjon: Organisasjonsendring og innovasjon i spenningen mellom organisasjonsidentitet, merkevare og omdømme

[Lecture]. Event

Hagen, Øivind (2019)

"Kan ekstern kommunikasjon være en drivkraft for organisasjonsendring?»

[Lecture]. Event

Hagen, Øivind & Carson, Siri Granum (2019)

“A historic analysis of the rise of expressive CSR in in Norway: Moving beyond the implicit/explicit CSR-distinction?”.

[Conference Lecture]. Event

Hagen, Øivind (2018)

Endring og strategi i ekspressive virksomheter. CSR-kommunikasjon som organisasjonsutvikler.

[Conference Lecture]. Event

Hagen, Øivind; Carson, Siri Granum, Padilla, Rafael Ángel Araque, Pino, Juan Miguel Rey & Simó, María José Montero (2018)

“The rise of explicit CSR in Europe: A historical comparison between the Scandinavian and the Mediterranean-European model of corporate social responsibility”.

[Conference Lecture]. Event

Hagen, Øivind (2018)

Ekstern kommunikasjon, CSR og auto-kommunikasjon

[Conference Lecture]. Event

Hagen, Øivind (2017)

Selvoppfyllende profetier og selvforføring. Ekspressiv CSR som organisasjonsutvikler

[Professional Article]. (7) , s. 43- 50.

Hagen, Øivind (2017)

Ekspressivitet som drivkraft for organisasjonsendring.

[Conference Lecture]. Event

Hagen, Øivind & Carson, Siri Granum (2016)

The rise of expressive CSR in Europe. A historical comparison between Scandinavia and Mediterranean Europe

[Conference Lecture]. Event

Hagen, Øivind (2015)

Beyond implicit and explicit CSR: Elaborating the changing role of CSR in Scandinavia

[Conference Lecture]. Event

Hagen, Øivind (2015)

The shift from implicit CSR to explicit CSR in the Scandinavian setting – A turn from legal to normative business regulation?

[Conference Lecture]. Event

Lyngstadås, Hakim & Hagen, Øivind (2015)

“The VW emission case: Managing shattering facades across contexts”. Presentation at the workshop Responsible business for a sustainable development – Comparing the U.S. and the Scandinavian context, Nov. 30 and Dec. 1 2015 at UC Berkeley (organized by Peder Sather Center for Advanced Study, Haas Business School, NTNU and BI).

[Lecture]. Event

Hagen, Øivind (2015)

Implicit and explicit CSR.

[Lecture]. Event

Hagen, Øivind & Lyngstadås, Hakim (2015)

“VW: A potential case for ReBUS?”. Presentation at the workshop Responsible business for a sustainable development – Comparing the U.S. and the Scandinavian context, Nov. 30 and Dec. 1 2015 at UC Berkeley (organized by Peder Sather Center for Advanced Study, Haas Business School, NTNU and BI).

[Lecture]. Event

Hagen, Øivind (2014)

Loosening or tightening the bindings? Implications of the Scandinavian transition from ‘implicit CSR’ to ‘explicit CSR’

[Lecture]. Event

Hagen, Øivind & Carson, Siri Granum (2014)

Loosening or tightening the bindings? How deregulation and organizational expressiveness change the firm-society relation

[Conference Lecture]. Event

Carson, Siri Granum & Hagen, Øivind (2014)

Loosening or tightening the bindings? Renegotiating the social contract through deregulation and organizational expressivenes

[Conference Lecture]. Event

Hagen, Øivind (2014)

In between self-fulfilling prophecies and self-seduction. On organizational expressiveness as a driver for change

[Conference Lecture]. Event

Carson, Siri Granum & Hagen, Øivind (2014)

Loosening or tightening the bindings? - Renegotiating the social contract through deregulation and organizational expressiveness

[Conference Lecture]. Event

Hagen, Øivind (2013)

Omdømmebygging

[Conference Lecture]. Event

Carson, Siri Granum & Hagen, Øivind (2013)

Express and legitimize - The transition from implicit to explicit CSR in the Scandinavian context

[Conference Lecture]. Event

Hagen, Øivind (2013)

CSR across Europe: Northern vs. Southern approaches. A research proposal

[Conference Lecture]. Event

Hagen, Øivind (2013)

Mellom selvoppfyllende profetier og selvforføring. Om ekstern kommunikasjon som drivkraft for organisasjonsendring

[Conference Lecture]. Event

Carson, Siri Granum; Hagen, Øivind & Sethi, Prakash S. (2013)

From Implicit to Explicit CSR in a Scandinavian Context: The Cases of HÅG and Hydro

[Conference Lecture]. Event

Hagen, Øivind (2013)

Frameworks for analyzing CSR in Scandinavia... and Spain?”

[Conference Lecture]. Event

Hagen, Øivind (2013)

HMS i et CSR/ omdømmeperspektiv

[Lecture]. Event

Hagen, Øivind (2012)

CSR – det ultimate uttrykket for organisatorisk ekspressivitet

[Conference Lecture]. Event

Hagen, Øivind (2012)

Expressiveness as a driver for innovation. The case of CSR

[Conference Lecture]. Event

Carson, Siri Granum; Hagen, Øivind & sethi, prakash (2012)

"Explicating the implicit: Developments in the framing of corporate social responsibility in the Norwegian context"

[Conference Lecture]. Event

Hagen, Øivind (2012)

Engasjement og deltagelse! Hvordan BI-studiene kan gjøre deg til en god leder

[Conference Lecture]. Event

Hagen, Øivind (2011)

”Skaper samfunnsansvarlige merkevarer samfunnsansvarlige bedrifter? Om ekspressivitet som drivkraft for organisasjonsendring”

[Conference Lecture]. Event

Hagen, Øivind (2011)

”Biogass Trøndelag: Helhetlig og lokalt tilpasset design av biogassanlegg. Et flerfaglig forskningsprosjekt.”

[Conference Lecture]. Event

Hagen, Øivind; Hung, Christine, Josefsen, Kjell Domaas & Pettersen, Johan (2011)

Forutsetninger for biogassproduksjon i Norge. En flerfaglig casestudie av Ørland og Frosta

[Report Research].

Hagen, Øivind; Hung, Christine, Josefsen, Kjell Domaas & Pettersen, Johan (2011)

”A manure-based eco-park: how society and technology affect the environmental performance of biogas from manure”. (presented by C. Hung)

[Conference Lecture]. Event

Hagen, Øivind (2010)

CSR-eksponering som innovasjonskraft i bedrifter

[Conference Lecture]. Event

Pino, Juan Rey; Hagen, Øivind, Carson, Siri Granum, Araque-Padilla, R.A & Montero-Simo, M.J. (2009)

The rise of explicit CSR in Europe: A historical comparison between Scandinavia and Mediterranean Europe

[Conference Lecture]. Event

Hagen, Øivind (2007)

Skaper samfunnsansvarlige merkevarer samfunnsansvarlige bedrifter?

[Conference Lecture]. Event

Hagen, Øivind (2007)

Seduced by its proactiveness? A longitudinal case study of CSR-implementation through branding

[Conference Lecture]. Event

Hagen, Øivind (2007)

Skaper samfunnsansvarlige merkevarer samfunnsansvarlige bedrifter? Om forholdet mellom ekstern kommunikasjon og organisasjonsutvikling

[Conference Lecture]. Event

Hagen, Øivind (2007)

Organisasjonskultur

[Conference Lecture]. Event

Hagen, Øivind (2007)

Mellom håndverk og refleksivitet. Om kvalitetssikring av kvalitative forskningsintervju (Workingpaper)

[Report Research].

Hagen, Øivind (2007)

Do socially responsible brands lead to socially responsible companies?

[Conference Lecture]. Event

Hagen, Øivind (2007)

Seduced by their proactive image? A casestudy on the relationship between CSR and auto communication

[Conference Lecture]. Event

Hagen, Øivind (2007)

Organisasjonsteoriens behandling av forholdet mellom organisasjon og omgivelse. En vitenskapsteoretisk tilnærming (Workingpaper)

[Report Research].

Hagen, Øivind (2007)

Kronikkskriving - Fra ide til ferdig kronikk

[Conference Lecture]. Event

Hagen, Øivind (2005)

Do socially responsible brands lead to socially responsible companies? A PhD-project on the relationship between branding and organisational development

[Conference Lecture]. Event

Hagen, Øivind (2005)

Skaper samfunnsansvarlige merkevarer samfunnsansvarlige bedrifter? Om forholdet mellom merkevarebygging og organisasjonsutvikling: IndEcol Working papers 1/2005

[Report Research].

Hagen, Øivind (2005)

Skaper samfunnsansvarlige merkevarer samfunnsansvarlige bedrifter? Om forholdet mellom merkevarebygging og organisasjonsutvikling

[Conference Lecture]. Event

Hagen, Øivind (2005)

Do socially responsible brands lead to socially responsible companies? On developing social responsible companies through branding

[Conference Lecture]. Event

Hagen, Øivind & Steiro, Trygve Jakobsen (2001)

Kunnskapsøkonomien – gamal vin på ny flaske eller eit begrep for faktiske endringar?

[Professional Article].

Academic Degrees
Year Academic Department Degree
2009 Norwegian University of Science and Technology Ph.D.
1997 NTNU Master Cand. Polit.
1993 University of Bergen/Høgskolen Stord-Haugesund Cand.Mag
Work Experience
Year Employer Job Title
2010 - Present BI Norwegian Business School Associate Professor
2014 - 2014 Stanford University Visiting Scholar
1998 - 2010 SINTEF Technology and Society Research scientist
2004 - 2009 Psykologisk institutt/ Program for industriell økologi NTNU PhD candidate
2006 - 2006 University of California Berkeley Visiting Scholar
2004 - 2004 University of South Carolina Visiting Scholar
1997 - 1998 Programme for Industrial Ecology NTNU Research Assistant