Karen Gorissen
Postdoctoral Fellow
Department of Marketing
Employee Profile
- E-mail karen.gorissen@bi.no
Publications
Shows 1 of 1 publication(s)
Article Frank Goedertier, Karen Gorissen, Bert Weijters (2026)
How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New-Product Expensiveness
| Year | Academic Department | Degree |
|---|---|---|
| 2019 | Ghent University | PhD |