Calendar

Discussion Forum: Synergies for Communication in a Complex Digital Future

Friday
20
September
  • Starts:09:00, 20 September 2024
  • Ends:10:15, 20 September 2024
  • Location:BI - campus Oslo, room: A2-Red 13
  • Contact:Suzanne V. Gils (suzanne.v.gils@bi.no)
Register

Rapid advancements in AI, geopolitical unrest, climate change, and increased social media attention to companies’ stances on political and environmental issues are transforming expectations for corporate communicators and communication students. These dynamics raise critical questions about the future role of communication professionals: What parts of the profession will be supported or even taken over by AI and which uniquely human competencies will become more vital than ever? What skills are needed in this fast-changing and complex environment? How can communication professionals prioritize important issues and balance the tightrope between operational demands and strategic vision?

Join us for a discussion forum where you can engage in roundtable discussions with researchers and practitioners to jointly explore current and future challenges of the profession and develop collaborative opportunities for working towards solutions. Together, we will examine how to merge research insights and current experience from practice to emphasize the importance of highly skilled communicators as drivers of change. The think tank will focus on the crucial role of skilled communicators in helping organizations navigate multi-stakeholder demands and refine their branding strategy in an increasingly complex digital future.

Don't miss this chance to contribute to shaping the future of communication.

Programme

  • Time
  • Title

  • Coffee and breakfast

  • Welcome

    Christoph Lutz and Suzanne van Gils, Professors at the Department of Communication and Culture, BI Norwegian Business School

  • Forum discussions

    15 minute discussions and short presentations by tables (output in Padlet).

  • Summary and overall discussion

Speakers

Christoph Lutz

Christoph Lutz

Christoph Lutz is a professor in the Department of Communication and Culture, BI Norwegian Business School. He is also the co-director of the Nordic of Internet and Society, a leading Internet and Society research center in Europe.

Suzanne van Gils

Suzanne van Gils

Suzanne van Gils is a professor in communication in the Department of Communication and Culture, BI Norwegian Business School. She is also the Associate Dean for the new MSc program in Digital Communication Management.

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