Webinar - More Than Words: How to Know How AI Can (and Can’t) Help You

Artificial intelligence is transforming how we think, communicate and make decisions. As language technology advances, we risk overestimating its power while underestimating the human insight that drives creativity, leadership and collaboration.

We will discuss:

• How language and technology shape knowledge in organizations.
• When AI is most effective and when it falls short.
• The balance between human creativity and machine intelligence.
• Practical applications in marketing and decision-making.

Associate Professor Auke Hunneman and Jan Ketil will lead this webinar and share research-based perspectives on using AI responsibly and effectively.

You can also deepen your understanding of this topic through the master’s course AI for Strategic Marketing Leadership, offered on campus in Oslo, Spring 2026.

We look forward to seeing you online!