Strategic Communication Management in Times of Automation and Artificial Intelligence (AI)

In this session we discuss the implications of AI for professional roles and responsibilities in strategic communication. We explore AI and related phenomena and showcase examples of how AI is currently being used in the field.

Further we discuss what current trends in AI mean for the structure of the profession, including how the role of the communication function and professional will be re-shaped as many of the operational tasks in communication are automated and ‘infused’ with AI.

Finally, we delve into the active ethical guardian role that communicators need to take at an organizational level, serving as the conscience of the wider organization in an age of AI.

Speakers

Jesper Andersen is an advisor, keynote speaker, and educator who helps communication professionals deliver and demonstrate value through strategic communication and adoption of artificial intelligence. With more than 20 years in the communication industry Jesper has guided professionals across Europe, North America, and the Middle East to drive real business impact through smarter communication. On top of his advisor roles, Jesper serves as a lecturer at Quadriga University, BI Norwegian Business School, and the Danish School of Media and Journalism.

Dr. Alexander Buhmann is professor of communication at BI and director of The Nordic Alliance for Communication & Management (#NORA). Alexander held teaching and research fellowships at the University of Southern California, Stanford University, and  University of Málaga. He serves on the core research team of the European Communication Monitor (the largest transnational study on strategic communication worldwide), is a member of the academic advisory board of the International Association for the Measurement and Evaluation of Communication (AMEC), and a member of the expert panel on artificial intelligence at the Royal Chartered Institute of Public Relations (CIPR).