BI team wins GBSN Social Logistics Challenge

 The challenge, organised by the Global Business School Network (GBSN), is a virtual, team-based competition where students identify a local societal problem linked to logistics and propose a concrete, sustainable business solution.  

 
The BI team “Better Vietnam” consist of Thao Bao Ngan Nguyen, Van Hau Le, Phuong Ngan Do and Hong Anh Thu Vu, all full-time BI students from Vietnam. 
 
"Winning this challenge feels both surreal and deeply humbling. We knew the competition would be intense, especially with a record-breaking number of teams. To have our proposal selected as the first-place winner is something we are incredibly grateful for,” the team says.  

 
Timing, communication and connection 

 They proposed HemoMesh VN, a social-logistics platform that strengthens Vietnam’s blood supply by unifying donors, clinicians, and logistics actors in one intelligent system. The solution builds on the country’s strong culture of voluntary blood donation combined with technology to ensure that the right blood reaches the right patient at the right time. Their goal was not to reinvent the system, but to strengthen the connections within it. 
 
The experience also opened their eyes to how powerful logistics can be when applied to challenges that are often viewed through an entirely different lens. 
 
"The best part was seeing how logistics can transform a social issue when you look at it from the right angle. Blood supply is often perceived as a medical problem, but once we stepped into the challenge, we understood how much of it comes down to timing, communication and connection.”

 
Tackling complex real-world problems 

 BI’s Provost for Academic Resources, Thomas Hoholm, is impressed with the team. 
 
"It’s great to see our students succeed in well-known international competitions like the Social Logistics Challenge, organized by the highly renowned Global Business School Network. This demonstrates their creativity, academic strength, and ability to tackle complex real-world problems,” he says.  
 
As the winning team, the BI students were also awarded a cash prize totaling $5,000.