Business Development II

Introduction

This is a practice-based course where students work on further developing their own business ideas to build a viable business model around them. The skills acquired will enable students to start their own ventures, commercialize innovations, or establish a new line of business within an established company.

Attendance in lectures and work outside of class is expected.

Course content

1. Introduction
2. Commercialization of business ideas
3. Customers needs and engagement
4. Building products and services
5. Competitive advantage
6. Resources for new venture creation
7. Business models and business model innovation
8. Pitching and storytelling