BI-Fudan MBA Theses

Excellent consultancy projects from the BI-Fudan MBA Programme that bridge rigorous academic frameworks with actionable business insight.

These thesis-based publications address real management challenges for China-based organisations navigating Chinese competitive dynamics and market contexts, demonstrating how theory-informed analysis produces transferable management knowledge. Selected from A*-classified theses that meet publication standards for originality, methodological rigor, and practitioner relevance.