Tarje Børsum Gaustad

Vurderingsformer og tilbakemelding i kunstfaglig utdanning s. 29-65 Doi: https://doi.org/10.23865/cdf.269

This study examines the entrance exams in aural skills and music theory for higher music education in Norway, with a particular focus on the national exam intro- duced in 2017. The study aims to explore how factors such as task types, scoring systems, and the complexity of the knowledge being tested can affect the exam’s ability to assess applicants’ prior knowledge. The study includes detailed analyses and comparisons of the task types and knowledge levels tested in the current and previous exam sets, as well as testing on first-year students at two educational insti- tutions. The findings suggest that the current entrance exam does not adequately capture the variation in applicants’ knowledge levels, which may result in applicants without sufficient prior knowledge being admitted. This can lead to challenges in meeting the demands of higher music education. The authors argue for a revision of the entrance exam to enhance its ability to effectively identify students who possess the necessary competencies to succeed in their studies. At the same time, it is high- lighted that a potential revision may result in fewer students being offered admis- sion, with the consequences this may have for educational institutions.

Cappelen Damm Forskning/NOASP Doi: https://doi.org/10.23865/cdf.269

This article investigates sustainable assessment practices in the context of vocal per- formance examinations within higher popular music education in Norway. Focusing on three institutions, it explores how sustainability principles – emphasizing student participation, self-assessment, and dialogic feedback – are reflected in syllabi, exam- iner guidelines and assessment practices. The study draws on qualitative analyses of institutional documents and semi-structured interviews with students and asses- sors to examine the alignment between assessment frameworks, learning outcomes and the lived experiences of participants. Findings highlight a fragmented approach to sustainable assessment. While some elements, such as student reflection and assessment competence, are present, explicit integration of student participation into summative assessment processes remains limited. The article concludes that sustainable assessment in higher popular music education necessitates a systematic strategy integrating collaborative feedback, self-and peer-assessment, and instru- ment-specific examiner guidelines. Such reforms are essential to align assessment practices with the pedagogical goals of fostering lifelong learning and preparing stu- dents for dynamic careers in the music industry.

The Routledge Handbook of Identity and Consumption 2nd Edition s. 438-448 Doi: https://doi.org/10.4324/9781003383628-38

We present a framework synthesizing motivations, origins, and outcomes of self-brand connections (SBC), defined as the degree to which the consumer has incorporated the brand into the self-concept. When consumers incorporate a brand into their identity, the brand is categorized as part of the self, such that brand associations are linked to mental representations of the self, and consumers develop a sense of oneness with the brand. We propose that SBCs can be motivated by both self-verification and self-enhancement goals, i.e., consumers can use brand connections to verify who they are and/or to signal who they want to be. Further, the origins of SBCs can be the values and associations reflected by a brand (symbolic SBC), as well as idiosyncratic autobiographical memories involving the brand (experiential SBC). Finally, a high degree of SBC can lead to positive brand outcomes such as pro-brand consumer behaviors (loyalty, positive word of mouth, willingness to pay a price premium, and more) and serve as a buffer against negativity (scandals, transgressions, and other undesirable brand exposure), but also foster managerial reluctance to change and innovation in fear of negative consumer responses. For consumers, SBCs can be instruments for self-construal and identity signaling by signaling prestige, affiliation, and/or divergence. Based on this framework, we propose directions for future research on SBCs.

Magma forskning og viten 28(4) Doi: https://doi.org/10.23865/magma.v28.1501

Kunstig intelligens (KI) er i ferd med å endre hvordan markedsføring utføres, alt fra hvordan vi utvikler annonser, til hvordan vi snakker med kundene. Denne artikkelen presenterer et konseptuelt rammeverk som systematiserer KI-bruk i markedsføring langs fire hovedfunksjoner – automatisere, personalisere, konversere og skape. Samtidig viser vi hvordan forbrukeres skepsis til KI varierer med bruksområdet. For å forstå denne skepsisen introduserer vi en ny typologi bestående av åtte psykologiske barrierer – de 8 I-ene: identitet, intensjon, informasjonssikkerhet, individualisme, intimitet, interaksjonskvalitet, innsats og intuisjon. Hver barriere knyttes til spesifikke former for KI-bruk og ledsages av strategier for å dempe skepsis og bygge tillit. Artikkelen gir dermed både en teoretisk struktur og praktiske anbefalinger for hvordan markedsførere kan implementere KI på en måte som ivaretar forbrukernes behov for trygghet, kontroll og opplevd menneskelighet.

The Routledge Handbook of Identity and Consumption 2nd Edition s. 438-448 Doi: https://doi.org/10.4324/9781003383628-38

We present a framework synthesizing motivations, origins, and outcomes of self-brand connections (SBC), defined as the degree to which the consumer has incorporated the brand into the self-concept. When consumers incorporate a brand into their identity, the brand is categorized as part of the self, such that brand associations are linked to mental representations of the self, and consumers develop a sense of oneness with the brand.<p> <p>We propose that SBCs can be motivated by both self-verification and self-enhancement goals, i.e., consumers can use brand connections to verify who they are and/or to signal who they want to be. Further, the origins of SBCs can be the values and associations reflected by a brand (symbolic SBC), as well as idiosyncratic autobiographical memories involving the brand (experiential SBC). Finally, a high degree of SBC can lead to positive brand outcomes such as pro-brand consumer behaviors (loyalty, positive word of mouth, willingness to pay a price premium, and more) and serve as a buffer against negativity (scandals, transgressions, and other undesirable brand exposure), but also foster managerial reluctance to change and innovation in fear of negative consumer responses. For consumers, SBCs can be instruments for self-construal and identity signaling by signaling prestige, affiliation, and/or divergence. Based on this framework, we propose directions for future research on SBCs.