Peder Inge Furseth
Professor
Department of Communication and Culture
Employee Profile
- Room number C4I-030
- Phone +4746410612
- E-mail peder.i.furseth@bi.no
Biography
I am a leadership innovation researcher and lecturer with 20+ years of experience. Leadership is about producing useful change; innovation is about coming up with something new that has economic or non-economic value.
At the Department of Communication and Culture at BI, I am a member both of the Nordic Centre for Internet and Society, and the BI Centre for Creative Industries.
My speciality is to integrate executive education with research, workshops and professional networks. My main topics are responsible organizational transformation driven by new technologies, business models, innovation culture, and value creation. My main teaching is the master of management program called Digitization, Innovation, and New Business Models, a 160 hour course that has modules both in Oslo and in the San Francisco Bay Area. You will find me on LinkedIn:
https://www.linkedin.com/in/peder-inge-furseth-prof-0b9660/
Research areas
Responsible organizational transformation, innovation ability, service innovation, business models, innovation culture, and value formation.
Teaching areas
Digital transformation; business model innovation, service innovation, innovation culture.
At the Department of Communication and Culture at BI, I am a member both of the Nordic Centre for Internet and Society, and the BI Centre for Creative Industries.
My speciality is to integrate executive education with research, workshops and professional networks. My main topics are responsible organizational transformation driven by new technologies, business models, innovation culture, and value creation. My main teaching is the master of management program called Digitization, Innovation, and New Business Models, a 160 hour course that has modules both in Oslo and in the San Francisco Bay Area. You will find me on LinkedIn:
https://www.linkedin.com/in/peder-inge-furseth-prof-0b9660/
Research areas
Responsible organizational transformation, innovation ability, service innovation, business models, innovation culture, and value formation.
Teaching areas
Digital transformation; business model innovation, service innovation, innovation culture.
Area of Expertise
Publications
Shows
5
of 17 publication(s)
Article Ragnhild Kristine Olsen, Peder Inge Furseth (2023)
Service Innovation and Value Creation in Local Journalism During Times of Crisis
Journalism innovation, according to service innovation theory, is about providing new journalistic services that create value for audiences, society, and the news organisation itself. This study explores how local news media responded to the Coronavirus crisis in terms of service innovation. Based on interviews with editors and top management representatives at two local newspaper groups in Norway (N = 20), we show how local newspapers developed new digital services in response to audiences’ need for guidance, overview, and a sense of togetherness, and how the media operations generated revenues in the process. Theoretically, the study identifies two key innovation dynamics in local journalism during a crisis: A social-economic value creation dynamic which captures how local newspapers appropriate their business model to accommodate new service offerings and balance social and economic value creation considerations; and a service system-audience experience dynamic which captures how innovation in journalistic offerings are linked to concurrent innovations in journalistic production processes. This research enhances the understanding of journalism innovation as a value-creating phenomenon and the factors that stimulate such value creation during crises.
Anthology Peder Inge Furseth (2023)
Innovasjonsevne og digital transformasjon i norske bedrifter
Hvordan kan bedrifter ledes slik at de skaper større verdier i en stadig mer digitalisert økonomi? INNOVASJONSEVNE OG DIGITAL TRANSFORMASJON I NORSKE BEDRIFTER gir deg nye verktøy og innsikter som kan brukes til å skape verdier på en smart, bærekraftig og ansvarlig måte. Digital transformasjon innebærer å endre bedriften slik at den skaper økt verdi for kunder og brukere gjennom nye tjenester basert på digitale teknologier. Mange bedrifter mislykkes i denne prosessen fordi de mangler innovasjonsevne, og denne evnen må bedriftene utvikle på egen hånd - den kan ikke kjøpes.I boken viser forfatteren hvordan dette kan gjøres. Forfatteren bruker resultater fra en ny studie om to konsern innen mediebransjen i Norge til å vise hvordan innovasjonsevne og digital transformasjon virker inn på verdiskapingen. Målgruppen for boken er personer med lederansvar, forskere innen ledelse, medier og innovasjon, og politikere og studenter som er opptatt av ny verdiskaping gjennom digitalisering.
Article Richard Cuthbertson, Peder Inge Furseth (2022)
Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation
Research into the Resource-Based View (RBV) and Knowledge-Based View (KBV) of firms has evolved over the last 30 years from being focused on the control of physical resources, through knowledge-based digital resources, to innovation. This paper considers a service perspective of RBV-KBV to help explain differences in the competitive advantage attributable to digital and physical resources. Such an understanding helps explain the evolution of RBV-KBV research over the last 30 years and strengthens the links between the established research themes of RBV, KBV, and innovation. Competitive advantage can be created and retained through digital resources but sustainable competitive advantage for digital service firms relies on those physical resources that provide the dynamic capabilities to innovate, and so continually develop the digital resources.
Anthology Peder Inge Furseth, Richard Cuthbertson (2016)
Innovation in an Advanced Consumer Society: Value-Driven Service Innovation
This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. Specifically they state: “Innovation policy has been slow to adapt to the needs of the service sector, which accounts for growing share of output and employment in OECD economies” (OECD, 2005). It is a challenge for both societies and firms that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In our approach to this book, we develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. We develop a better understanding of innovation based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.
Anthology Steven DeMello, Peder Inge Furseth (2016)
Innovation and Culture in Public Services: The Case of Independent Living
The primary goal of this book is to improve the level and success of innovation in public services by developing and applying an integrated model of public sector service innovation. As a test of that premise, and as a contribution to current public policy, we have developed and applied such a model to one case, the subject of in-home care services for independent living. We have chosen this subject and focus based upon three premises: • Public services, whether funded and/or managed by government or the private sector, are an important and growing part of all advanced societies. Populations are becoming older, technology provides new solutions, and citizens are becoming more demanding. • Independent Living for seniors and the disabled is a crucial social and economic issue for the foreseeable future in the developed world • Existing theories and tools for innovation, while competent, display “gaps” in their ability to include and integrate the range of social, strategic and tactical considerations at play in public services.
Anthology Richard Cuthbertson, Peder Inge Furseth, Stephen Ezell (2015)
Innovating in a Service-Driven Economy: Insights, Application and Practice.
The global digital revolution has changed consumer society, service expectations and funding models forever. New companies, such as Amazon, have risen quickly to dominate sectors, processes and markets. There is a digitally enabled global consumer society emerging where new services dominate ubiquitous and quickly copied products through new channels. It is an Amazon economy. Consumers now inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; new ventures push out traditional players; long-term value replaces short-term profit, and so value driven service innovation becomes the new driver of economic growth and social change. Innovating in a Service-Driven Economy explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today including David Teece, Erik Kiaer, Henry Chesbrough, Jon H. Pittman, Jose Avalos, and Steven Vargo
Article Clara Berridge, Peder Inge Furseth, Richard Cuthbertson, Steven DeMello (2014)
Technology-based innovation for independent living: Policy and innovation in the United Kingdom, Scandinavia, and the United States
Chapter Peder Inge Furseth, Richard Cuthbertson (2014)
The service innovation triangle: Moving to an alternative business model
Article Peder Inge Furseth, Richard Cuthbertson (2013)
The Service Innovation Triangle: A tool for exploring value creation through service innovation
Review article Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2013)
How retailers drive value through innovation
Anthology Peder Inge Furseth (2010)
Integrasjon av salgskanaler: Serviceinnovasjon og strategi
Article Peder Inge Furseth (2009)
Betydningen av sømløshet for lojalitet til nettkanalen
Article Peder Inge Furseth (2008)
Service innovasjon: Nye perspektiver og anvendelser
Chapter Peder Inge Furseth (2007)
Innovasjonens hvem, hva, hvordan: broen mellom idé og marked
Article Peder Inge Furseth (2005)
Håndtrykkenes sosiologi. Hvordan vennskap mellom ledere påvirker konkurranse og prissetting
Chapter Peder Inge Furseth (2005)
Innovative Opportunities and Strategies for Online Transactions
Article Peder Inge Furseth (2001)
Competition in Norwegian Retailing
Shows
5
of 60 publication(s)
Feature article Peder Inge Furseth (2023)
Hvem kaller bankene grådige?
Feature article Peder Inge Furseth (2022)
La sosiologer sette renten.
Interview Peder Inge Furseth, Tor Arne Fanghol (2021)
BI-professor: Ga opp å invitere Grønbech og Google.
Interview Peder Inge Furseth, Lars Kristian Solem (2021)
En liten merkelapp kan endre fremtidens butikker. Snart kan du gå gjennom kassen uten å betale.
Interview Hilde Lundgaard, Peder Inge Furseth (2020)
Askeladden som ville vinne de norske byene
Firmaet Askeladden oppretter en rekke nye kjeder i Norge. Artikkelen tar opp hvordan dette påvirker konkurranse og bybildene i Norge.
Feature article Peder Inge Furseth (2020)
Amazon-koden.
Interview Tobias Linnerud Fredø, Peder Inge Furseth (2020)
Amazon - et veiskille i handelen i Norge og Norden
Feature article Peder Inge Furseth (2020)
Er Elkjøp det neste Kodak?
Mange store norske bedrifter er lite innovative. I møtet med Amazon kan de tape. Innlegget ble skrevet etter at Elkjøp i DN hadde gått ut og ønsket Amazon velkommen til Norden og Norge.
Interview Oddvin Aune, Peder Inge Furseth (2020)
Frykter butikk-død etter Amazon-etablering
Participation in media Oddvin Aune, Peder Inge Furseth (2020)
Amazons etablering i Sverige kan føre til butikkdød i Norge.
Intervju om betydningen for norske forretninger av Amazons etablering i Sverige. Dette kan føre til butikkdød både i store og små byer. Det at Amazon etablerer seg fysisk i Norden samtidig med pandemien, kan føre til sjokk-digitalisering; bedre priser for forbrukerne, men konkurser for forretninger i en del næringer.
Interview Jonas Solgård, Peder Inge Furseth (2020)
Amazon åpner i Sverige - professor mener norske bedrifter må gjøre seg klare: De har sovet i timen
Intervjuet tar opp de mulige konsekvensene for norsk varehandel når Amazon nå etablerer seg fysisk i Sverige.
Interview Karl Martin Jakobsen, Peder Inge Furseth (2020)
Derfor holder gigantene seg unna
Drammen er en av Norges største handelssted. Området klarer ikke å få de største norske og internasjonale kjedene til å opprette forretninger der. Intervjuet peker på grunner og konsekvenser til dette.
Interview Truls Lian, Peder Inge Furseth (2020)
Det er lite nyskaping
Artikkelen peker på hvorfor det er lite nyskaping i den store Fredrikstad-regionen, og hva som kan gjøres med det.
Interview Peder Inge Furseth (2019)
Låser seg inne med pakker hvis du ikke er hjemme.
Participation in media Peder Inge Furseth (2019)
Sviktende forretningsmodeller i reiselivsbransjen
The segment was one of the three major ones on September 27, 2019. I was being interwieved about the need for new business models and innovation in a traditional business like the travel business.
Participation in media Peder Inge Furseth (2019)
Manglende innovasjon i reiselivsbransjen - Thomas Cook er konkurs
Interview Peder Inge Furseth (2019)
Thomas Cook er konkurs - hva skjedde? Interview direct on NRK P2 on September 23rd 2019.
This was the main topic during the afternoon news program at NRK P2 on September 23, 2019.
Interview Peder Inge Furseth (2019)
Pakkereiser er døde slik vi kjenner dem. Dagbladet og DinSide.no 23.09.2019
Interview Peder Inge Furseth (2019)
Pakkereiser er døde slik vi kjenner dem. Dagbladet og DinSide.no 23.09.2019
Interview Peder Inge Furseth (2019)
Schibsted vil komme Amazon i forkjøpet - lanserer tjeneste for hjemlevering fra nettbutikker. (Dagens Næringsliv 17.09.2019)
Interview Peder Inge Furseth (2019)
Innovasjon for morgendagens problemer. (Kronikk i Nordlys og Nord-Norsk Debatt 6. september 2019).
Interview Peder Inge Furseth (2019)
Gårsdagens løsninger for morgendagens problemer. (Kronikk i ROmsdals Budstikke 31. august 2019, side 38).
Interview Peder Inge Furseth (2019)
Fem kjennetegn ved "Amazon" økonomi. (I BI Business Review 28.08.2019)
Interview Peder Inge Furseth (2019)
Norske gründere sparker i gang - det blir en synlighetskonkurranse. (Dagens næringsliv 4. mai 2019).
Interview Peder Inge Furseth (2018)
Jeg tror de største oppfinnelsene ligger foran oss
Dette er en kommentar til en forsker som Aftenposten presenterte noen dager før, som mente at de største oppfinnelsene ligger bak oss. Jeg er helt uenig. 90 prosent av alle ingeniører og forskere gjennom historien lever i dag. Vi har mye godt i vente.
Interview Halldor Asvall, Peder Inge Furseth (2018)
Intervju på Kveldsnytt26.09.2018, om betydningen for arbeidsledigheten av netthandelen.
Interview Peder Inge Furseth (2018)
Vi har mye å lære av Silicon Valley.
Dette er en kommentar til kritikk som har kommet frem at Silicon Valley ikke lenger er så innovative. Jeg mener kritikken er feil, og begrunner dette.
Interview Peder Inge Furseth (2018)
Apple melker kundene så lenge de kan
Apples nye Iphone-modeller er dyrere enn noensinne. – De gambler på at folk ikke orker å bytte, men det vil ikke vare evig, skriver jeg.
Interview Sigrid Moe, Peder Inge Furseth (2018)
Jeg ser ingen revolusjon i netthandelen
Interview Silje Bjellvåg, Peder Inge Furseth (2018)
På tre år har klesbutikken seksdoblet lokalet til nettbutikken
Interview Otto Haug, Peder Inge Furseth (2018)
Amazon.com kommer til Norden - hvordan møte konkurransen?
Interview Peder Inge Furseth (2018)
Må øke vår egne til innovasjon
Interview Marit Helland, Peder Inge Furseth (2018)
Selger legehjelp uten kø
Interview Peder Inge Furseth, Joacim Lund (2018)
Tinder for nordmenn som vil møte utlendinger
Interview Peder Inge Furseth (2018)
En gang var Amazon en elv. Nå er det et jordskjelv
Interview David Bach, Peder Inge Furseth (2018)
Kjeder vil dø uten nettbutikk
Interview Peder Inge Furseth (2018)
Må være til stede på sosiale medier
Feature article Peder Inge Furseth (2017)
Innovasjon Norge peker i feil retning.
Feature article Peder Inge Furseth (2017)
Innovasjon Norge bryter med sin visjon
Innovasjonsmidler i Norge burde heller gå til å bistå bedrifter for å øke deres innovasjonspotensial enn å skape mer innovasjon i offentlig sektor.
Feature article Peder Inge Furseth (2017)
Innovasjon Norge bryter med sin egen visjon
Interview Peder Inge Furseth (2017)
Advarer mot kopiering av nettmat
Feature article Peder Inge Furseth (2016)
Tjenester må stå i sentrum for omstilling, også i industribedrifter
Feature article Peder Inge Furseth (2016)
Hvordan omstille best?
Feature article Peder Inge Furseth (2016)
Hvordan drive omstilling?
Interview Peder Inge Furseth (2014)
Regjeringens forslag er næringsfiendtlig
Interview Peder Inge Furseth (2014)
Jack Ma: Nettgambleren
Interview Peder Inge Furseth, Siw Ellen Jakobsen (2014)
Starter ofte med mer enn to tomme hender
Interview Peder Inge Furseth (2014)
Staket ut kursen da hun var 15 år
Interview Peder Inge Furseth (2014)
Skal gjøre andre butikkers mareritt til butikk-konsept
Interview Peder Inge Furseth (2014)
NRK P2 Kulturnytt, intervju om netthandel. Intervjuet av Maria Pile Svåsand
Interview Peder Inge Furseth (2013)
Eldrebølgen: - Teknologi er ikke synonymt med roboter
Interview Peder Inge Furseth, Nyhetskanalen TV2 (2011)
Dobbel økning i julehandel på nett enn i forretninger
Interview Peder Inge Furseth, Iselin Rønningsbakk (2011)
Julehandelen tok seg opp
Interview Peder Inge Furseth, Nyhetskanalen TV2 (2011)
Netthandel øker mest hos unge
Interview Peder Inge Furseth, Erlend Ofte Arntsen (2011)
Gjør nettkupp nå
Interview Peder Inge Furseth, Ole Petter B. Stokke (2011)
Bransjen raser mot innovasjonskutt
Interview Kjersti Busterud, Peder Inge Furseth (2011)
Slik sparer du penger på nettet
Interview Peder Inge Furseth, Kjersti Busterud (2011)
Gjør en god netthandel
Interview Peder Inge Furseth (2011)
"Sprer behagelige priser"
Shows
5
of 37 publication(s)
Commentary Peder Inge Furseth (2023)
Har bankene normer om rettferdighet?
Conference lecture Peder Inge Furseth (2023)
Researching National Innovation Ecosystems for Startup Success: Insights from Brazil, Israel, and Norway
As global economic competition becomes increasingly innovation-driven, governments are intensely searching for ways to increase innovation activities at all levels of society. This is happening in both developed and developing nations as well as across industry and economic sectors (Aokhin & Wincent, 2012; Cusolito & Maloney, 2018; Powell & Snellman, 2004). A review of the innovation policy literature, however, reveals that past research tends to take a piece-meal investigative approach with focus on a single or narrow set of explanatory variables (e.g., funding and tax incentives), leading to limited or ineffective policy recommendations. This research practice needs to be corrected if we are to advance knowledge and inform policy for better outcomes.
Commentary Peder Inge Furseth (2021)
Tamt om verdiskaping fra Kjølmoen
Commentary Peder Inge Furseth (2021)
Tid for vaksinepass.
Commentary Peder Inge Furseth (2021)
Et vellykket samarbeid mellom høgskoler og næringslivet krever gjensidig innsats.
Commentary Peder Inge Furseth (2021)
Tam plattform for verdiskaping.
Article Peder Inge Furseth (2021)
Legg ny strategi for 2022.
Conference lecture Ragnhild Kristine Olsen, Peder Inge Furseth (2021)
Innovation capacity and ability among local newspapers during the corona crisis
Report Anne-Britt Gran, Linn-Birgit Kampen Kristensen, Eivind Røssaak, Peder Inge Furseth, Jana Bentze Sverdljuk, Kristian Alm, Valentina Moreno (2019)
Bokforbruk, bibliotek og lesing i digitale tider. DnD-rapport nr. 4
Book chapter Peder Inge Furseth (2019)
Norsk handelsnæring i 2019: Fra digitale drømmer til digital økonomi
Book chapter Peder Inge Furseth (2019)
Fra digitale drømmer til digital domino?
Article Peder Inge Furseth, Richard Cuthbertson (2018)
The right way to spend your innovation budget
Is there a way to increase the success rate without spending more? We think there is. Innovation projects often fail because the resources are spent on the wrong kind of innovation. Too much money is spent on attention-grabbing activities that are straightforward to do, like hiring new people, procuring new technologies, and buying more facilities. It is much less obvious, and usually harder, to change the design of a current service system, introduce new customer experiences, or build a better business model — but the return on those investments may be much higher.
Lecture Peder Inge Furseth (2018)
Trenger innovative personer kunne noe fra fagfeltet innovasjon?
Mediebransjen påvirkes mye av digitale teknologier og må tenke på nye forretningsmodeller. Hva kan innovasjonsfeltet gi av ny innsikt for å skape verdi for bransjen og deres aktører?
Lecture Peder Inge Furseth (2018)
Reshaping business with artificial intelligence – what's hot, what's not?
We often hear about artificial intelligence (AI) and its promise of reshaping business. But what if we take a more critical look at the promise of reshaping business with AI. What aspects of AI will work in the near future? Technologies transform cultures and digitization is primarily about humans, who need to understand changes in customers and management. Accociate Professor Peder Inge Furseth will talk about the implementation of successful business models and platforms, and how technologies and culture need to go hand in hand. Furseth is an Associate Professor at BI Norwegian Business School. He also holds workshops at the University of Oxford and in the San Francisco Bay Area. His most recent book is entitled "Innovation in an advanced consumer society" (Oxford University Press in 2016). Furseths main focus areas are service innovation, digital business models and platforms, and innovation culture.
Commentary Peder Inge Furseth (2017)
Tåketale om innovasjon fra Innovasjon Norge
Commentary Peder Inge Furseth (2017)
Replikk : fem innspill til Innovasjon Norge
Commentary Peder Inge Furseth (2017)
Offentlige innovasjoner må være små eller moderate for å lykkes
Lecture Peder Inge Furseth (2017)
Hvordan omstille best? Stikkord: Tjenesteinnovasjon.
Innlegget peker på hvordan norsk økonomi kan omstilles raskere og bedre ved å fokusere på en lite kjent innfallsvinkel - tjenesteinnovasjon. Dette er en vinkling som vektlegger nye logikker bak forretningsmodeller.
Lecture Peder Inge Furseth (2017)
En alternativ innovasjonstale - kritikk av Innovasjons Norges strategi
Arrangementet bestod i en kommentar og kritikk av Innovasjon Norges årlige innovasjonstale, som ble holdt i Oslo 31. mai 2017.
Conference lecture Peder Inge Furseth, Richard Cuthbertson (2017)
The Amazon Economy - Value Driven Service Innovation-
Conference lecture Peder Inge Furseth, Cuthbertson Richard (2017)
Service Dominant Markets.
Article Richard Cuthbertson, Peder Inge Furseth, Jonathan Reynolds (2013)
How retailers drive value through innovation
Book Peder Inge Furseth, Richard Cuthbertson (2012)
Service Innovation Triangle: The Building Blocks of Innovation
Conference lecture Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2011)
Value driven service innovation: A framework for identifying the potential drivers of innovation
The field of innovation is developing a strong focus in services (Chesbrough & Spohrer, 2006; Vence & Trigo, 2009; Gallouj & Dhilal, 2010; Ostrom et. al., 2010). Most value creation, as well as employment, in developed economies occurs in the service sector. However, innovations in manufacturing are more frequently documented. Hence, there is a strong need for the better understanding of innovation in services, both for thinkers and practitioners. Although there has been considerable growth in developing service innovation theory in the last decade, researchers start from the absence of an agreed model of service innovation (Howells, 2000; Hauser, Tellis, & Griffin, 2006), and have struggled explaining practical developments. In this paper we bring the theory and practice of service innovation together in a coherent framework so that theory and practice may be developed further. Innovation comes in degrees, from incremental to radical. Companies need to work on both kinds at the same time, to avoid structural and cultural inertia. Usually an older and/or larger company experiences more inertia (Tushman & O’Reilly, 1996). Companies with such inertia typically focus on incremental innovations, if they carry out any innovation activity at all. If one translates this to a service context, incremental innovation is about improving the core service offering through successive service or product enhancements. This is necessary on an ongoing basis, but does not transform an industry or a company. The more radical kind of service innovation is to find new ways of doing things that changes the whole service environment. The focus needs to be on the overall customer experiences rather than on the products or services themselves (Vandermerwe, 2003). The framework developed in this paper is to include elements from a core range of academic and practitioner developments. We identify nine drivers of consumer value. The framework starts from the premise that successful innovation is driven by the value created, or potentially created, where value may be defined in both economic and social terms (Sweeney & Soutar, 2001; Berry et. al., 2006). We consider value as the worth of goods of services as determined by the market and the users or consumers. The framework is summarized in this paper and emphasizes the value-driven nature of service innovation. We apply the framework to case companies in the mobile phone and the grocery sectors, explaining in a new way why some companies are successful and others fail. We identify two innovation journeys typically initiated through a focus on the network of providers or customer segments, resulting in radically changing the context of the market. Companies that do not limit themselves to incremental innovation but initiate infrastructure changes accessible to all, within controlled bounds, will have the highest likelihood for success.
Conference lecture Peder Inge Furseth (2011)
Introductory remarks on service innovation and business models
Conference lecture Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2010)
The dynamics of value-driven service innovation
Conference lecture Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2010)
Towards a research agenda for service innovation
Conference lecture Peder Inge Furseth, Richard Cuthbertson, Jonathan Reynolds (2010)
The dynamics of value-driven service innovation
Article Peder Inge Furseth (2009)
Value-driven service innovation
Article Peder Inge Furseth (2009)
Bør vi høre på økonomene?
Report Peder Inge Furseth, Elisabeth Samuelsen (2008)
Utvikling av multikanal-strategi: Betydning av sømløshet og samspill mellom distribusjonskanaler. Forskningsrapport 5/20108.
Article Peder Inge Furseth (2008)
Increasing Online Customer Satisfaction in a Multi-channel Environment
Report Peder Inge Furseth (2006)
Internett som innovativ salgskanal: Utfordringer og løsninger belyst av ledere i Oslo, London og San Francisco
Conference lecture Peder Inge Furseth (2005)
Online Transactions: Innovative Opportunities and Strategies
Book Peder Inge Furseth (2004)
Social Influences on Competition: A Study of Retailing inNorway
Report Peder Inge Furseth (1994)
Konkurranse i detaljhandelen. En forstudie
Report Peder Inge Furseth (1994)
Consumer research as economic sociology
| Year | Academic Department | Degree |
|---|---|---|
| 1999 | University of Oslo | PhD |
| 1992 | University of Oslo | Master Cand. Sociol. |
| 1989 | University of Oslo | Master Cand. Oecon |
| Year | Employer | Job Title |
|---|---|---|
| 2018 - Present | BI Norwegian Business School | Full Professor |
| 2023 - 2023 | University of California at Berkeley (UCB) | Visiting Scholar |
| 2022 - 2022 | Saïd Business School, University of Oxford | Visiting Scholar |
| 2000 - 2018 | BI Norwegian Business School | Associate professor |
| 2014 - 2017 | Molde University College | Associate Professor (2-er stilling) |
| 1994 - 2000 | Norwegian School of Trade and Retail Management | Associate Professor |
| 1989 - 1994 | National Institute for Consumer Research | Research Assistant |