Peggy Simcic Brønn
Professor emerita
Department of Communication and Culture
Employee Profile
- Phone +4746410670
- E-mail peggy.bronn@bi.no
Biography
Peggy Simcic Brønn, a US citizen, is a professor emeritain BI Norwegian Business School's Department of Communication and Culture.. She is also founder, ex leader andcurrently board member of BI Centre for Corporate Communication.
Her research interests are corporate branding, corporate social responsibility, and reputation. Her works are published in European Journal of Marketing, Journal of Communication Management, Public Relations Review, Journal of Communication Management (Associate Editor), Corporate Reputation Review (editorial board), Corporate Communication an International Journal (editorial board), Journal of Business Ethics, and Business and Society Review, among others.
She is coeditor of Corporate Communication; A Strategic Approach to Building Reputation (second edition) and is coauthor of the first academic book on reputation in Norwegian, Åpen eller Innadvendt. Peggy Simcic Brønn is associated with the international consulting firm ReputationInc.
Her research interests are corporate branding, corporate social responsibility, and reputation. Her works are published in European Journal of Marketing, Journal of Communication Management, Public Relations Review, Journal of Communication Management (Associate Editor), Corporate Reputation Review (editorial board), Corporate Communication an International Journal (editorial board), Journal of Business Ethics, and Business and Society Review, among others.
She is coeditor of Corporate Communication; A Strategic Approach to Building Reputation (second edition) and is coauthor of the first academic book on reputation in Norwegian, Åpen eller Innadvendt. Peggy Simcic Brønn is associated with the international consulting firm ReputationInc.
| Year | Academic Department | Degree |
|---|---|---|
| 2000 | Henley Management College | D.B.A. |
| 1982 | Georgia State University | M.B.A. |
| 1977 | University of Georgia | B.A. |
| Year | Employer | Job Title |
|---|---|---|
| 2020 - Present | BI Norwegian Business School | Professor Emerita |
| 2011 - Present | BI Norwegian Business School | Professor |
| 2007 - Present | BI Norwegian Business School | Leader, Center for Corporate Communication |
| 2004 - 2014 | BI Norwegian Business School | Associate Dean, PR and Marketing Communication Bachelor |
| 2001 - 2011 | BI Norwegian Business School | Associate professor |
| 1997 - 2000 | BI Norwegian Business School | Assistant professor |