Trond Stiklestad

Teaching generation snowflakes: New challenges and opportunities

Sport, Business and Management Doi: https://doi.org/10.1108/SBM-11-2020-0119

Purpose – This study identifies the outcomes prioritised by the sponsors of a sport, specifically football. The authors’ novel thesis is that the network collaboration between sponsors as well as with the sponsorship object (i.e. the football club) is a significant determinant of sponsor satisfaction and the likelihood of renewing the sponsorship deal. This perspective has not been adequately addressed in existing sponsorship research. Design/methodology/approach – The authors use an original dataset to empirically analyse networks and their business value for football sponsors. Our data covers sponsors of the Norwegian football club Rosenborg Ballklub (RBK) from 2011 to 2018, which we analyse using regression models. Findings – The results indicate that network effects are extremely important for sponsors in the RBK network. The authors’ analyses also indicate that network effects are more important than exposure. Practical implications – When planning, sponsors must analyse their motives for being a sponsor and assess how well their network functions by exploring its cohesiveness and scope. It is also very important that the sponsorship object be aware of the value of the network and enable interaction between the sponsors. Originality/value –This study confirms that functioning networks contribute to the satisfaction and renewal of sponsorships and can attract a growing number of sponsors for sports clubs, thus serving as an important source of income.

Proceedings of the International Conference on Intellectual Capital, Knowledge Management and Organisational Learning, ICICKM 1 p. 322-330 Doi: https://doi.org/10.34190/IKM.19.077

The aquaculture sector worldwide is becoming increasingly important as a provider of healthy food, and production has grown considerably in volume. At the same time, the sector is also facing increasing environmental challenges. The need for innovation has escalated, together with the use of advanced production equipment and high-level biological competence, while at the same time striving for environmental sustainability. In this paper we focus on how aquaculture now has become a knowledge intensive production. Firms must be able to manage knowledge to fulfil competence demands, often requiring a change in communication patterns. The other main subject is about how innovative developments are related to competence, communication and culture aspects like trust. We have just completed data collection from three firms: two in Norway and one in Chile, where we have studied how knowledge management takes place and how innovations can be linked to drivers like the ones mentioned above. This paper offer insights about relationships concerning knowledge management and innovations and how this affects the operation of the firms by comparing the production of the same commodity, harvested salmon, in three different firms with quite equal production equipment but different operational frameworks like management styles, knowledge levels and cultural background. We find, like in most studies, links between firm operations and knowledge management, and knowledge and innovations, but these links do not have the same structure in Norway and Chile. Factors like competence and communication structure as well as cultural factors like trust seem to explain most of the differences between the firms.

Sikkerhet og ledelse p. 127-144

Sponsing av tv-sendingene fra Tour de France bidrar til god merkevarebygging av universitetet. NTNU har en sterk merkevare, og de må bruke midler for å ivareta og utvikle merkevaren.

Medierådgivere er svært lite imponerte over taushetsplikterklæringen i Rosenborg, fordi åpenhet og folkelighet er blant de grunnleggende verdiene i klubben.

Tror ikke klubbene kommer utenom en profesjonalisering.

Salg til private over telefon er en stor bransje, ikke alle aktører er like seriøse. Et triks for å komme inn i ditt private hjem er å forkle salget som en spørreundersøkelse.

NTNU Business School Conference 2020

Fagbokforlaget

Fagbokforlaget

The 20th North American Society for Sport Management (NASSM) Conference

The 13th European Association of Sport Management Congress