Employee Profile

Auke Hunneman

Associate Professor

Department of Marketing

Image of Auke Hunneman

Biography

Auke Hunneman is Associate Professor at the Marketing Department of BI Norwegian Business School. He also is one of the developers and Associate Dean for BI's Master of Science in Business Analytics. Auke earned his PhD in 2011 from the University of Groningen, the Netherlands, and he obtained his Master’s degree in economics in 2004 at the same university.




Auke's dissertation develops quantitative models to support store location and design decisions. His research has appeared in high-quality marketing journals like the Journal of Retailing and the Journal of Business Research. He is an ad-hoc reviewer for, among others, the International Journal of Research in Marketing. Auke's research interests include retailing, social networks, (spatial) econometric models, marketing mix modeling, and, more generally, marketing effectiveness. Auke has taught several courses, including Marketing Models (PhD), Marketing Analytics (Msc), and Marketing Management (Bachelor).



Research areas

Quantitative approaches to managerially relevant phenomena in marketing, including:
Sales Modeling; Store Location; Store Image; Market Structure; Local Marketing; Consumer Shopping Patterns.

Teaching areas

Marketing Management; Retail Marketing; Marketing (Mix) Models; Marketing Analytics.

Publications

Shows 5 of 12 publication(s)

The Journal of Finance and Data Science 11 Doi: https://doi.org/10.1016/j.jfds.2025.100166

Article Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg (2023)

Speed of internationalization of new ventures and survival in export markets

International Business Review 23(4) Doi: https://doi.org/10.1016/j.ibusrev.2023.102121

Journal of Retailing and Consumer Services 73 Doi: https://doi.org/10.1016/j.jretconser.2023.103355

International Journal of Gastronomy and Food Science 31 Doi: https://doi.org/10.1016/j.ijgfs.2022.100656

Article Auke Hunneman, J. Paul Elhorst, Tammo H. A. Bijmolt (2021)

Store sales evaluation and prediction using spatial panel data models of sales components

Spatial Economic Analysis 17(1) Doi: https://doi.org/10.1080/17421772.2021.1916574

Article Auke Hunneman, Peter Verhoef, Laurens Sloot (2020)

The Impact of Hard Discounter Presence on Store Satisfaction and Store Loyalty

Journal of Retailing and Consumer Services 59 p. 1-13 Doi: https://doi.org/10.1016/j.jretconser.2020.102405

Article Auke Hunneman, Peter C. Verhoef, Laurens Sloot (2017)

The moderating role of shopping trip type in store satisfaction formation

Journal of Business Research 78 p. 133-142 Doi: https://doi.org/10.1016/j.jbusres.2017.05.012

Article Auke Hunneman, Peter C. Verhoef, Laurens Sloot (2015)

The Impact of Consumer Confidence on Store Satisfaction and Share of Wallet Formation

Journal of Retailing 91(3) p. 516-532 Doi: https://doi.org/10.1016/j.jretai.2015.02.004

Article Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg (2015)

Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms

Advances in International Marketing 26 p. 1-14

Chapter Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg (2015)

Where and When?A Longitudinal Study of Export Behavior of New Ventures

Handbook of Research on International Entrepreneurship Strategy p. 104-119 Doi: https://doi.org/10.4337/9781783471584.00016

Article Auke Hunneman, Samuelsen Bendik, Annika Jubbega (2012)

Twitter as driver of stock price

BI Marketing Magazine

Article Auke Hunneman, Rutger Daniel van Oest (2012)

Å estimere handelsområder uten å følge kundene hjem

Magma forskning og viten p. 35-41

Shows 1 of 1 publication(s)

Interview Auke Hunneman, Fred Erling Selnes, Espen Alexander Jütte (2017)

Feiltolkning av reklameeffekt

Shows 5 of 25 publication(s)

BI Marketing Magazine p. 16-17

Conference lecture Håvard Huse, Auke Hunneman, Sven Arne Haugland (2020)

What Explains Credit Card Delinquency: Mental Accounts or Rational Financial Planning?

EMAC Online 2020 Regional Conference

Article Auke Hunneman, Fred Erling Selnes, Juette Espen (2019)

Feilvurdering av digital reklameeffekt

BI Marketing Magazine p. 22-23

Conference lecture Auke Hunneman, Peter Verhoef, Laurens Sloot (2019)

The Impact of Hard Discounter Presence on Store Satisfaction and Store Loyalty

EMAC Conference

Article Auke Hunneman (2018)

Store skjevheter ved bruk av stordata?

Magma forskning og viten 21(4) p. 68-71

Conference lecture Ruohao Sun, Fred Erling Selnes, Auke Hunneman (2018)

Promotion and Grocery Store Performance: The Role of Promotion Scope

2018 AMA Summer Educator Conference

Conference lecture Ruohao Sun, Fred Erling Selnes, Auke Hunneman (2017)

Price Promotion Strategy and Retailer Performance

2017 ISMS Marketing Science Conference

Conference lecture Ruohao Sun, Fred Erling Selnes, Auke Hunneman (2017)

The More, The Better? Price Promotion And Retailer Performance

EMAC Conference

Conference lecture Koval Mariia, Kenneth Henning Wathne, Auke Hunneman (2017)

Alliance Termination and Firm Idiosyncratic Risk: The Role of Governance Misfit

23rd Nordic Workshop on interorganizational research

Conference lecture Auke Hunneman, Peter C. Verhoef, Laurens Sloot (2017)

The Moderating Role Of Shopping Trip Type In Store Satisfaction Formation

EMAC Conference

Conference lecture Mariia Koval, Kenneth Henning Wathne, Auke Hunneman, Rutger Daniel van Oest (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

EMAC 2016 Annual Conference

Conference lecture Mariia Koval, Kenneth Henning Wathne, Auke Hunneman, Rutger Daniel van Oest (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

 Knowledge & Innovation, Cooperative Strategy, and Entrepreneurship Paper Development Workshop at Strategic Management Society Annual Conference

Conference lecture Auke Hunneman, Paul Elhorst, Tammo H.A. Bijmolt (2016)

Evaluating Store Location and Assortment Design Based on Spatial Heterogeneity in Sales Potential

Research seminar

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

Termination of R&D alliances: the role of formal and informal governance

SMS Annual International Conference

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

The Stability of R&D Alliances: Complementary Role of Formal and Informal Governance

NFB Research School Conference 2015 in Trondheim (Norway)

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

Termination of R&D alliances: the role of formal and informal governance

The 6th Israel Strategy Conference

Department seminar at Melbourne Business School

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

Governing alliance portfolios: alliance termination decisions under relational risks and structural constraints

EMAC Doctoral Colloquium 2015, Leuven (Belgium), advanced track

Conference lecture Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg (2015)

Comparing 'born globals' and other exporting firms: A longitudinal study

ANZIBA 2015

Conference lecture Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg (2015)

Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms

CiMaR 2015

Conference lecture Carl Arthur Solberg, Geir Gripsrud, Auke Hunneman (2014)

Redefining Born Globals? A cohort analysis of Norwegian Born Globals

New Research Themes in International Entrepreneurship

Handelshøyskolen BI

Conference lecture Auke Hunneman, Rutger Daniel van Oest (2012)

Mapping local retailer competition: Which geographic regions are owned by which stores?

EMAC 41st Annual Conference

Academic Degrees
Year Academic Department Degree
2011 University of Groningen Ph.D.
2004 University of Groningen Master of Science
Work Experience
Year Employer Job Title
2012 - Present University of Stavanger Adjunct Associate Professor
2011 - Present BI Norwegian Business School Associate Professor
2010 - 2011 BI Norwegian Business School Assistant Professor
2008 - 2010 University of Groningen Researcher/Lecturer in Marketing