Bengt Gunnar Lorentzen

Magma forskning og viten 19(8) p. 60-67

Magma forskning og viten 18(4) p. 52-60

Magma forskning og viten 10(2) p. 25-44

Quality & Quantity: International Journal of Methodology 40

This paper discusses consequences of violating the normal distribution assumption imbedded in Structural Equation Modeling (SEM). Based on real data from a large sample customer satisfaction survey we follow the procedures as suggested in leading textbooks. We document consequences of this practice and discuss its impact on decision making in marketing.

Advances in Consumer Research 31(1) p. 446-450

BI Marketing Magazine p. 8-9

The 34th Annual ACR-conference

15th Annual IMP Conference

The central theme of the paper is the underlying motivation and organization of relationships between companies on different levels in an industrial marketing channel. The research explores the effects of both economical, behavioral, external and internal factors upon the relational structure and its accomplishment. In general, the findings suggest that transactions might be more efficiently organized in a relationship with an external supplier.