Bengt Gunnar Lorentzen

Ronæs, Nina Helene; Lorentzen, Bengt Gunnar, Silseth, Pål Rasmus & Lervik-Olsen, Line (2016)

Klagehåndtering i norske bedrifter : noen observasjoner og forslag til tiltak

Magma forskning og viten, 19(8), s. 60- 67.

Lervik-Olsen, Line; Gustafsson, Anders, Silseth, Pål Rasmus & Lorentzen, Bengt Gunnar (2015)

Bør vi involvere kundene?

Magma forskning og viten, 18(4), s. 52- 60.

Samuelsen, Bendik M.; Olsen, Line Lervik, Silseth, Pål Rasmus & Lorentzen, Bengt G. (2007)

Dynamiske perspektiv på kunderelasjoner

Magma forskning og viten, 10(2), s. 25- 44.

Andreassen, Tor W.; Lorentzen, Bengt G. & Olsson, Ulf Henning (2006)

The impact of non-normality and estimation methods in SEM on satisfaction research in marketing

Quality & Quantity: International Journal of Methodology, 40

This paper discusses consequences of violating the normal distribution assumption imbedded in Structural Equation Modeling (SEM). Based on real data from a large sample customer satisfaction survey we follow the procedures as suggested in leading textbooks. We document consequences of this practice and discuss its impact on decision making in marketing.

Hansen, Håvard; Samuelsen, Bendik M. & Lorentzen, Bengt G. (2004)

Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?

Advances in Consumer Research, 31(1), s. 446- 450.

Lervik-Olsen, Line; Silseth, Pål Rasmus & Lorentzen, Bengt Gunnar (1)

The rise and fall of Hurtigruten

BI Business Review [Kronikk]

Lorentzen, Bengt Gunnar; Silseth, Pål Rasmus & Lervik-Olsen, Line (2019)

Kundetilfredsheten har aldri vært høyere i Norge

[Popular scientific article]. BI Marketing Magazine, s. 8- 9.

Hansen, Håvard; Samuelsen, Bendik Meling & Lorentzen, Bengt Gunnar (2003)

Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?”,

[Academic lecture]. The 34th Annual ACR-conference.

Brechan, Inge; Ulvnes, Arne Morten & Lorentzen, Bengt G. (1999)

Internal and external factors influencing the organization of relationships in an industrial network: A case study

[Academic lecture]. 15th Annual IMP Conference.

The central theme of the paper is the underlying motivation and organization of relationships between companies on different levels in an industrial marketing channel. The research explores the effects of both economical, behavioral, external and internal factors upon the relational structure and its accomplishment. In general, the findings suggest that transactions might be more efficiently organized in a relationship with an external supplier.