Erik Bertin Nes

Nes, Erik Bertin & Gripsrud, Geir (2014)

When does it pay off to link a brand name to a country?

23(1-2) , s. 22- 36. Doi: https://doi.org/10.9768/0023.01-2.022

Nes, Erik Bertin; Yelkur, Rama & Silkoset, Ragnhild (2014)

Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

23(4) , s. 774- 784. Doi: https://doi.org/10.1016/j.ibusrev.2013.11.009

Nes, Erik Bertin (2014)

Antecedents and consequences of replacing international independent intermediaries

26(3) , s. 218- 237. Doi: https://doi.org/10.1108/EBR-09-2013-0118

Purpose – What characterizes the relationships with intermediaries that are soon to be replaced, and are the replacements successful? The paper aims to discuss these issues. Design/methodology/approach – The study applies a longitudinal design. The paper conducted a survey among a sample of exporters concerning their relationships with independent intermediaries in terms of trust, commitment, communication, control and two performance variables; financial performance and strategic goal achievement. Five years thereafter the author contacted the same companies again and questioned which independent intermediaries had been replaced in the period. The author then compared the replaced intermediaries with the extended intermediaries before they were replaced and analysed changes in the evaluations of the relationships and of the performance after the replacement. Findings – The relationships with terminated intermediaries that were replaced by sales subsidiary or home-based direct sales were characterized having higher trust, communication and control than extended relationships before replacement. While it may be surprising that these quite successful relationships were terminated, this is in line with internationalization process theories. The replacements, both intermediaries that were replaced by other intermediaries and by sales subsidiary/home-based direct sales, were highly successful in terms of improvement in performance and behavioural relationship variables. Research limitations/implications – The empirical findings are limited by the sample and by data collection from the principal only in the dyadic relations. Practical implications – International independent intermediaries should analyse the likelihood of being replaced by the principal because the relationship or the performance is unsatisfactory, but also because of satisfactory evaluations. Terminations of satisfactory relationships tend to be accompanied by change in operation mode to internal organization. The independent intermediary should in such cases build a defence structure against unwanted termination and/or prepare for buyout. The success of the replacements suggests that international marketers benefit from being proactive in replacing intermediaries with new intermediaries or with a hierarchal entry mode. Originality/value – This is the first study that applies most of these variables from interorganizational relations theory in the study of international independent intermediary replacements. It is also the first to give insight into the consequences of intermediary terminations.

Nes, Erik Bertin; Yelkur, Rama & Silkoset, Ragnhild (2012)

Exploring the animosity domain and the role of affect in a cross-national context

21(5) , s. 751- 765. Doi: https://doi.org/10.1016/j.ibusrev.2011.08.005

Purpose – The purpose of this paper is to contribute to the development of animosity theory in three areas; construct domain, the mediating role of affect and model testing. Design/methodology/approach – Exploratory and empirical research is carried out in two countries in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis. Findings – We find animosity is a four-dimensional construct which impacts buying behavior through affect. Originality/value – The research extends the domain of the animosity construct to a four-dimensional structure rather than the two-dimensional structure used in most previous studies. It is the first study to empirically test an extended animosity domain and investigate the mediating role of affective emotional responses between animosity and buying intentions.

Auruskeviciene, Vilte; Pundziene, Asta, Skudiene, Vida, Gripsrud, Geir, Nes, Erik B. & Olsson, Ulf Henning (2010)

Change of Attitudes and Country Image after Hosting Major Sport Events

21(1) , s. 53- 59.

Nes, Erik Bertin (2009)

Perspectives on international business: Insights from the 1970-1985 JIBS Decade Award

[Kronikk]

Nes, Erik B. (2000)

Et kostbart land med høy miljøprofil

[Kronikk]

Lanseng, Even Johan; Gripsrud, Geir & Nes, Erik Bertin (2025)

Exploring branding and co-country branding

[Conference Lecture]. Event

Lanseng, Even Johan; Gripsrud, Geir & Nes, Erik Bertin (2021)

Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude

[Conference Lecture]. Event

Biong, Harald; Nes, Erik Bertin & Sande, Jon Bingen (2016)

Markedsføring på bedriftsmarkedet 4. utgave

[Textbook].

Nes, Erik Bertin & Gripsrud, Geir (2010)

Country of origin image and brand image congruence: The impact on brand equity

[Conference Lecture]. Event

Silkoset, Ragnhild & Nes, Erik Bertin (2010)

The concept of country affinity in consumer behavior

[Conference Lecture]. Event