Ansattprofil

Erik Bertin Nes

Professor emeritus - Institutt for markedsføring

Romnummer C4Y-065-066
Telefon +4748440150
E-post erik.nes@bi.no

Ekspertområder

Publikasjoner

Vitenskapelige publikasjoner I media Andre

Nes, Erik Bertin & Gripsrud, Geir (2014)

When does it pay off to link a brand name to a country?

Journal of Euromarketing, 23(1-2), s. 22- 36. Doi: 10.9768/0023.01-2.022

Nes, Erik Bertin (2014)

Antecedents and consequences of replacing international independent intermediaries

European Business Review, 26(3), s. 218- 237. Doi: 10.1108/EBR-09-2013-0118

Nes, Erik Bertin; Yelkur, Rama & Silkoset, Ragnhild (2014)

Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

International Business Review, 23(4), s. 774- 784. Doi: 10.1016/j.ibusrev.2013.11.009

Nes, Erik Bertin; Yelkur, Rama & Silkoset, Ragnhild (2012)

Exploring the animosity domain and the role of affect in a cross-national context

International Business Review, 21(5), s. 751- 765. Doi: 10.1016/j.ibusrev.2011.08.005

Nes, Erik B. (2010)

Bør leverandører bruke sin norske opprinnelse i markedsføringen?

Magma forskning og viten, 13(1), s. 50- 54.

Gripsrud, Geir; Nes, Erik B. & Olsson, Ulf Henning (2010)

Effects of Hosting a Mega-Sport Event on Country Image

Event Management, 14, s. 193- 204.

Auruskeviciene, Vilte; Pundziene, Asta, Skudiene, Vida, Gripsrud, Geir, Nes, Erik B. & Olsson, Ulf Henning (2010)

Change of Attitudes and Country Image after Hosting Major Sport Events

Engineering Economics, 21(1), s. 53- 59.

Nes, Erik B. & Papadopoulos, Nicolas (2007)

The Role of National Cultural Distance on Country Image-based Product Evaluations?

Country of origin Effects on Consumer Behavio, Khalid I. Sulaiti, ed

Nes, Erik B.; Solberg, Carl Arthur & Silkoset, Ragnhild (2007)

The impact of national culture and communication on exporter-distributor relations and on export performance

International Business Review, 16(4), s. 405- 424.

Bilkey, Warren J & Nes, Erik B. (2002)

Country of Origin Effects on Product Evaluations

Paul W. Beamish and Xioyue Chen (eds): An Anthology from Journal of International Business Studies (Chinese Translation),

Solberg, Carl Arthur & Nes, Erik B. (2002)

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels

International Business Review, 11, s. 385- 405.

Nes, Erik B. (2001)

Norges profil som opprinnelsesland

?, 4(1)

Nes, Erik; Ghauri, Pervez & Samonis, Val (1998)

Country of Origin Effects on Products coming from Eastern Europe

Enterprise Restructuring and Foreign Investment in the Transforming East

Nes, Erik & Ghauri, Pervez (1998)

Country of Origin Effects on Products Coming From Eastern Europe

?, 4(1/2)

Nes, Erik B. (2000)

Et kostbart land med høy miljøprofil

Aftenposten (morgenutg. : trykt utg.) [Kronikk]

Nes, Erik Bertin (1)

Perspectives on international business: Insights from the 1970-1985 JIBS Decade Award

Journal of International Business Studies [Kronikk]

Lanseng, Even Johan; Gripsrud, Geir & Nes, Erik Bertin (2021)

Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude

[Academic lecture]. 2021 AMA Global Marketing SIG Conference.

Biong, Harald; Nes, Erik Bertin & Sande, Jon Bingen (2016)

Markedsføring på bedriftsmarkedet 4. utgave

[Textbook]. Universitetsforlaget.

Nes, Erik Bertin & Gripsrud, Geir (2010)

Country of origin image and brand image congruence: The impact on brand equity

[Academic lecture]. International Marketing Trends Conference.

Silkoset, Ragnhild & Nes, Erik Bertin (2010)

The concept of country affinity in consumer behavior

[Academic lecture]. Johan Arndt-Konferansen.

Silkoset, Ragnhild & Nes, Erik Bertin (2009)

Extending the Domain of Animosity in a Cross-National Context: The Effect of Psychosocial Outcomes on Buying Intentions

[Academic lecture]. Johan Arndt Marketing Conference 2009.

Gripsrud, Geir; Nes, Erik Bertin & Olsson, Ulf (2006)

Effects on country image by hosting a major sports event

[Academic lecture]. Anziba.

Biong, Harald & Nes, Erik B. (2003)

Markedsføring på bedriftsmarkedet : industri, tjenesteyting og offentlig virksomhet

[Scientific book]. Universitetsforlaget.

Nes, Erik B. & Solberg, Carl Arthur (2002)

Precursors of commitment and trust in exporter-distributor relations and the effects on export performance

[Academic lecture]. Academy of Marketing Science 2002. Multicultural Marketing Conference.

Nes, Erik B. & Solberg, Carl Arthur (2002)

Exporter-distributor relations and the effects on performance

[Academic lecture]. European Marketing Academy Conference (EMAC).

Nes, Erike B. (2001)

Trust and Commitment in International Customer-Supplier Relations

[Academic lecture]. IMP Conference.

Solberg, Carl Arthur & Nes, Erik (2001)

Commitment and Trust in International Marketing Relations

[Academic lecture]. The IMP-Conference.

Solberg, Carl Srthur & Nes, Erik B. (2000)

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels

[Academic lecture]. European International Business Association Conference (EIBA).

Heslop, Louise A.; Papadopoulos, Nicolas & Nes, Erik (2000)

Evidence of Home Country Bias in Evaluations of Products: A 15-Country Study

[Academic lecture]. European Marketing Academy Conference (EMAC).

Heslop, Louise A.; Papadopoulos, Nicolas & Nes, Erik B. (2000)

A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S and Japan

[Report]. Marketing Science Institue (MSI).

Solberg, Carl Arthur & Nes, Erik B. (2000)

Exporter trust, commitment and marketing control in integrated and independent export channels

[Report]. Handelshøyskolen BI.

Nes, Erik Bertin & Solberg, Carl Arthur (1999)

Commitment and Trust in International Markting Relations

[Academic lecture]. IMP Conference, Dubin 1999.

Nes, Erik B. & Biong, Harald (1999)

Markedsføring på Bedriftsmarkedet

[Textbook]. Tano Aschehoug.

Nes, Erik B. (1999)

Internasjonal markedsføring: Tillit og forpliktelse i kunde/ leverandør relasjoner; implikasjoner for bedriftens resultatoppnåelse. Bedriftkontaktprogrammet 1999

[Report]. Handelshøyskolen BI.

Akademisk grad
År	Akademisk institusjon	Grad
1981	University of Wisconsin-Madison	Ph.D.
1972	University of Wisconsin-Madison	M.B.A.

Arbeidserfaring
År	Arbeidsgiver	Tittel
2013 - Present	BI Norwegian Business School	Professor of Marketing
1993 - 2013	BI Norwegian Business School	Associate Professor of Marketing
1991 - 1993	Oslo Business School	Associate Professor and Chair Marketing Department
1988 - 1991	Alcatel STK Bedriftssystemer AS	Managing Director
1982 - 1988	Roneo Alcatel AS	Managing Director
1981 - 1982	Gustav A. Ring System Maskiner AS	Sales Director
1972 - 1977	Astra-Gruppen AS	Product and Market Manager

Erik Bertin Nes

Ekspertområder

Publikasjoner

When does it pay off to link a brand name to a country?

Antecedents and consequences of replacing international independent intermediaries

Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

Exploring the animosity domain and the role of affect in a cross-national context

Bør leverandører bruke sin norske opprinnelse i markedsføringen?

Effects of Hosting a Mega-Sport Event on Country Image

Change of Attitudes and Country Image after Hosting Major Sport Events

The Role of National Cultural Distance on Country Image-based Product Evaluations?

The impact of national culture and communication on exporter-distributor relations and on export performance

Country of Origin Effects on Product Evaluations

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels

Norges profil som opprinnelsesland

Country of Origin Effects on Products coming from Eastern Europe

Country of Origin Effects on Products Coming From Eastern Europe

Et kostbart land med høy miljøprofil

Perspectives on international business: Insights from the 1970-1985 JIBS Decade Award

Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude

Markedsføring på bedriftsmarkedet 4. utgave

Country of origin image and brand image congruence: The impact on brand equity

The concept of country affinity in consumer behavior

Extending the Domain of Animosity in a Cross-National Context: The Effect of Psychosocial Outcomes on Buying Intentions

Effects on country image by hosting a major sports event

Markedsføring på bedriftsmarkedet : industri, tjenesteyting og offentlig virksomhet

Precursors of commitment and trust in exporter-distributor relations and the effects on export performance

Exporter-distributor relations and the effects on performance

Trust and Commitment in International Customer-Supplier Relations

Commitment and Trust in International Marketing Relations

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels

Evidence of Home Country Bias in Evaluations of Products: A 15-Country Study

A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S and Japan

Exporter trust, commitment and marketing control in integrated and independent export channels

Commitment and Trust in International Markting Relations

Markedsføring på Bedriftsmarkedet

Internasjonal markedsføring: Tillit og forpliktelse i kunde/ leverandør relasjoner; implikasjoner for bedriftens resultatoppnåelse. Bedriftkontaktprogrammet 1999

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