Rishi Yildiz
PhD Candidate
Department of Marketing
Employee Profile
- E-mail rishi.yildiz@bi.no
Biography
Rishi Yildiz is a PhD candidate at BI Norwegian Business School and a professional musician. He holds a BSc and MSc from the University of Groningen and an MSc from BI Norwegian business school, specializing in marketing analytics and strategic marketing intelligence.
Rishi’s research interests focus on the integration of musicology and acoustics into marketing, particularly how sound and music influence consumer behavior. This niche combines multisensory marketing elements with a specific emphasis on auditory stimuli. The overall goal of Rishi's research is to clarify the mechanisms that govern the processes of music selection and the effectiveness of music in altering customer behavior or experience, and analyzing the meaning that individuals (in a marketplace) derive from music.
Rishi has a strong network within the music industry, and works with colleagues that are, or have been, affiliated with seminal artists such as Amy Winehouse, Michael Mcdonald, Don Henley, Andrea Bocelli.
Rishi’s research interests focus on the integration of musicology and acoustics into marketing, particularly how sound and music influence consumer behavior. This niche combines multisensory marketing elements with a specific emphasis on auditory stimuli. The overall goal of Rishi's research is to clarify the mechanisms that govern the processes of music selection and the effectiveness of music in altering customer behavior or experience, and analyzing the meaning that individuals (in a marketplace) derive from music.
Rishi has a strong network within the music industry, and works with colleagues that are, or have been, affiliated with seminal artists such as Amy Winehouse, Michael Mcdonald, Don Henley, Andrea Bocelli.
Publications
Shows 1 of 1 publication(s)
Article Carlos Velasco, Marzieh Alaei, Rishi Yildiz, Charles Spence (2026)
Sensory Inclusion in the Marketplace: Addressing Overload as an Emerging Axis of Exclusion
| Year | Academic Department | Degree |
|---|---|---|
| 2022 | University of Groningen | Master of Science |
| 2022 | BI Norwegian Business School | Master of Science |
| 2020 | University of Groningen | Bachelor of Science |