Employee Profile

Rutger Daniel van Oest

Professor

Department of Marketing

Image of Rutger Daniel van Oest

Biography

Rutger van Oest obtained both his MSc in Econometrics (cum laude) and PhD in Economics from the Erasmus University Rotterdam. Prior to joining the Department of Marketing at BI, he was an assistant professor at Tilburg University.

Selected publications: Ungureanu, O., Van Oest, R, & Schauerte, N. (2025). Add-On or Move-On: Do In-Game Purchases Help or Hurt Upgrading to Newer Game Versions? International Journal of Research in Marketing, article in press.

Van Oest, R. (2023). The Dependence of Chance-Corrected Weighted Agreement Coefficients on the Power Parameter of the Weighting Scheme: Analysis and Measurement. Psychometrika, 88 (2), 554-579.

Van Oest, R., & Girard, J. M. (2022). Weighting Schemes and Incomplete Data: A Generalized Bayesian Framework for Chance-Corrected Interrater Agreement. Psychological Methods, 27 (6), 1069-1088.

Van Oest, R. (2019). A New Coefficient of Interrater Agreement: The Challenge of Highly Unequal Category Proportions. Psychological Methods, 24 (4), 439-451.

Andreassen, T. W., Van Oest, R. D., & Lervik-Olsen, L. (2018). Customer Inconvenience and Price Compensation: A Multiperiod Approach to Labor-Automation Tradeoffs in Services. Journal of Service Research, 21 (2), 173-183.

Knox, G., & Van Oest, R. (2014). Customer Complaints and Recovery Effectiveness: A Customer Base Approach. Journal of Marketing, 78 (5), 42-57.

Van Oest, R. (2013). Why Are Consumers Less Loss Averse in Internal than External Reference Prices?. Journal of Retailing, 89 (1), 62-71.

Van Oest, R., & Knox, G. (2011). Extending the BG/NBD: A Simple Model of Purchases and Complaints. International Journal of Research in Marketing, 28, 30-37.

Van Oest, R. D., Van Heerde, H. J., & Dekimpe, M. G. (2010). Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. Marketing Science, 29 (July), 721-737.

Van Oest, R., & Franses, P. H. (2005). Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data. Quantitative Marketing and Economics, 3, 281-304.

Bauwens, L., Bos, C. S., Van Dijk, H. K., & Van Oest, R. D. (2004). Adaptive Radial-Based Direction Sampling: Some Flexible and Robust Monte Carlo Integration Methods. Journal of Econometrics, 123, 201-222.

Publications

Shows 5 of 16 publication(s)

Article Olga Ungureanu, Rutger Daniel van Oest, Nico Schauerte (2025)

Add on or move on: Do in-game purchases help or hurt upgrading to newer game versions?

International Journal of Research in Marketing 42(4) p. 1105-1124 Doi: https://doi.org/10.1016/j.ijresmar.2025.02.007

Psychometrika Doi: https://doi.org/10.1007/s11336-022-09881-7

Psychological methods Doi: https://doi.org/10.1037/met0000412

Communications in Statistics - Simulation and Computation Doi: https://doi.org/10.1080/03610918.2019.1628271

Psychological methods 24(4) p. 439-451 Doi: https://doi.org/10.1037/met0000183

Article Tor W. Andreassen, Rutger Daniel van Oest, Line Lervik-Olsen (2017)

Customer Inconvenience and Price Compensation: A Multiperiod Approach to Labor-Automation Trade-Offs in Services

Journal of Service Research 21(2) p. 173-183 Doi: https://doi.org/10.1177/1094670517738370

Article Rutger Daniel van Oest, George Knox (2015)

Håndtering av kundeklager : hva kan vi lære av faktisk kundeatferd?

Magma forskning og viten 18(4) p. 72-74

Article George Knox, Rutger Daniel van Oest (2014)

Customer Complaints and Recovery Effectiveness: A Customer Base Approach

Journal of Marketing 78(5) p. 42-57 Doi: https://doi.org/10.1509/jm.12.0317

Journal of Retailing 89(1) p. 62-71 Doi: https://doi.org/10.1016/j.jretai.2012.08.003

Article Auke Hunneman, Rutger Daniel van Oest (2012)

Å estimere handelsområder uten å følge kundene hjem

Magma forskning og viten p. 35-41

Article Rutger Daniel van Oest, George Knox (2011)

Extending the BG/NBD: A simple model of purchases and complaints

International Journal of Research in Marketing 28(1) p. 30-37 Doi: https://doi.org/10.1016/j.ijresmar.2010.11.001

Article Rutger Daniel van Oest, Harald J. van Heerde, Marnik G. Dekimpe (2010)

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

Marketing science 29(4) p. 721-737

Article Rutger Daniel van Oest, Philip Hans Franses (2008)

Measuring Changes in Consumer Confidence

Journal of Economic Psychology 29 p. 255-275

Article Philip Hans Franses, Rutger Daniel van Oest (2007)

On the Econometrics of the Geometric Lag Model

Economics Letters 95(2) p. 291-296

Article Rutger Daniel van Oest, Philip Hans Franses (2005)

Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data

Quantitative Marketing and Economics 3 p. 281-304

Article Luc Bauwens, Charles S. Bos, Herman K. van Dijk, Rutger Daniel van Oest (2004)

Adaptive Radial-Based Direction Sampling: Some Flexible and Robust Monte Carlo Integration Methods

Journal of Econometrics 123 p. 201-225

Shows 5 of 17 publication(s)

Conference lecture Afra Koulaei, Rutger Daniel van Oest, Sundar Bharadwaj (2019)

Familiarity Mitigates the Effect of Team Reward on Functional Conflict and Citizenship Behavior

Academy of Management Annual Meeting

Conference lecture Rutger Daniel van Oest, George Knox (2018)

Incorporating Satisfaction Surveys Into Customer Base Analysis

EMAC 2018

Marketing Science Conference

EMAC Conference

Conference lecture Rutger Daniel van Oest (2017)

Inter-rater Reliability: The Challenge of Highly Unequal Category Sizes

2017 Marketing Science Conference

Conference lecture Delia Olga Ungureanu, Rutger Daniel van Oest (2016)

The Role of Customer Satisfaction and Acquisition Channel in Incentivized Referral Programs

EMAC Conference

EMAC 2016

Conference lecture Mariia Koval, Kenneth Henning Wathne, Auke Hunneman, Rutger Daniel van Oest (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

 Knowledge & Innovation, Cooperative Strategy, and Entrepreneurship Paper Development Workshop at Strategic Management Society Annual Conference

Conference lecture Mariia Koval, Kenneth Henning Wathne, Auke Hunneman, Rutger Daniel van Oest (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

EMAC 2016 Annual Conference

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

Governing alliance portfolios: alliance termination decisions under relational risks and structural constraints

EMAC Doctoral Colloquium 2015, Leuven (Belgium), advanced track

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

The Stability of R&D Alliances: Complementary Role of Formal and Informal Governance

NFB Research School Conference 2015 in Trondheim (Norway)

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

Termination of R&D alliances: the role of formal and informal governance

The 6th Israel Strategy Conference

Conference lecture Line Lervik-Olsen, Rutger Daniel van Oest, Verhoef Peter C. (2015)

When is Customer Satisfaction Sticky and when is it Flexible? A Longitudinal Analysis.

Frontiers in Services

Conference lecture Mariia Koval, Kenneth Henning Wathne, Rutger Daniel van Oest, Auke Hunneman (2015)

Termination of R&D alliances: the role of formal and informal governance

SMS Annual International Conference

Conference lecture Tor Wallin Andreassen, Rutger Daniel van Oest, Line Lervik-Olsen (2014)

Automation, Inconvenience and Compensation: A Dynamic View on Service Productivity

Frontiers in Services

Conference lecture Tor Wallin Andreassen, Rutger Daniel van Oest, Line Lervik-Olsen (2014)

Automation, Inconvenience and Compensation: A Dynamic View on Service Productivity

EMAC 43st Annual Conference

Conference lecture Auke Hunneman, Rutger Daniel van Oest (2012)

Mapping local retailer competition: Which geographic regions are owned by which stores?

EMAC 41st Annual Conference

Academic Degrees
Year Academic Department Degree
2005 Erasmus University Rotterdam Ph.D.
2001 Erasmus University Rotterdam Master of Science
2000 Erasmus University Rotterdam Master of Science
Work Experience
Year Employer Job Title
2014 - Present BI Norwegian Business School Professor
2011 - 2014 BI Norwegian Business School Associate Professor
2005 - 2010 Tilburg University Assistant Professor