Stages in the process, eg. (1) Pre-job acceptance: Consider what is needed for tenure at institution prior to acceptance, (2) Early junior faculty, (3) Mid-term review, (4) P&T: packets, external letter writers, etc.

Participants:

• Joann Peck, Wisconsin School of Business, University of Wisconsin-Madison
• Andrea Luangrath, Tippie College of Business, University of Iowa
• Jeff Inman, University of Pittsburgh
• Marit Engeset, University of South-Eastern Norway
• Kelly Haws, Owen Graduate School of Management, Vanderbilt University

What is expected from PhD students to be competitive candidates in the job market? How to be successful in obtaining the job that you wish? If you are interested in learning more about these topics, then this is the right session for you.

Our great panelists are faculty members with various backgrounds and expertise, who have been recently in the job market or have been part of many recruitment committees. During the session, you will have the opportunity to listen to the faculty sharing their insights and ask questions.

Participants:

• Emanuela Stagno, University of Sussex Business School)
• Kalinda Ukanwa, Marshall School of Business, University of Southern California
• Delphine Caruelle, Kristiania University College
• Arne de Keyser, EDHEC Business School
• Denish Shah, Georgia State University
• Douglas Bowman, Emory University

While you are busy building your research program and launching your career as a professor, life happens. Good times and hard times are part of every person’s life journey, and it is no different for a scholar. Life does not stop because you have an R&R from a top journal. 

With an overall theme of recognizing seasons in life that require periodic shifts in balance among life and work priorities, they will offer personal lessons learned and suggestions for maintaining a healthy life and a productive career in the face of challenges.

The session will also include workshop-style opportunities for you to reflect and formulate your own strategies for navigating life and career.

Participants:

• Mark Houston, TCU, Neeley School of Business
• Colleen Harmeling, Florida State University 

Peer review is a central part of life as a marketing academic and the outcomes of the peer review process are paramount for doctoral students and early career faculty. 

The session will discuss best practices as reviewers and provide insight into how students can best manage the review process as authors. Panelists will share initial guidance on reviewing and revising research and the balance of the session will be dedicated to answering questions from students on how to best handle various challenges that emerge during the review process.

At the end of the session, we hope students walk away more informed and more optimistic about the review process at marketing journals.

Participants:

• Clay Voorhees, Culverhouse College of Business, The University of Alabama
• Paul Fombelle, D’Amore-McKim School of Business, Northeastern University
• June Cotte, Western University
• Frank Germann, University of Notredam
• Stephanie Noble, University of Tennessee

We will discuss the opportunities of doing so, the main challenges faced nowadays (e.g., alignment of incentives, data privacy, data usage agreements), and will provide our advice to students regarding how to develop and manage those collaborations.

Participants:

• Eva Ascarza, Harvard University
• Rajesh Chandy, London Business School
• Leonard Lee, National University of Singapore Business School
• Vicky Morwitz, Columbia University’s Graduate School of Business
• Lauren Block, Baruch College, Zicklin School of Business
• Koen Pauwels, D’Amore-McKim School of Business, Northeastern University and BI Norwegian Business School

To grasp the complexities of contemporary markets, business-to-business (B2B) research is essential. Nevertheless, conducting B2B research poses distinct challenges given the intricate and diverse intra- and inter-organizational structures and processes involved. 

It will be an invaluable resource for students seeking to deepen their comprehension of the latest theoretical developments and acquire practical skills for conducting and publishing B2B research. 

Participants:

• Kenneth Wathne, University of Stavanger and BI Norwegian Business School
• Jan B Heide, Wisconsin School of Business, University of Wisconsin-Madison
• George John, Carlson School of Management, University of Minnesota
• Lisa K Scheer, Robert J. Trulaske, Sr. College of Business, University of Missouri
• Stefan Wuyts, Smeal College of Business, Pennsylvania State University

Sensory marketing, marketing that engages the consumers’ senses and affect their perception, judgement and behaviors, is an evolving research area.

Leading scholars will discuss opportunities and challenges of conducting sensory marketing research on marginal groups, with new immersive technologies, and on the metaverse. How to capture real behavior, ethical dilemmas, and the role of interoception in sensory marketing will also be discussed.

Participants:

• Nina Veflen, BI Norwegian Business School
• Klemens Knöferle, BI Norwegian Business School
• Rhonda Hadi, Saïd Business School, University of Oxford
• Dip Biswas, University of South Florida, Tampa
• Aradhna Krishna, Ross School of Business, University of Michigan
• Andrea Morales, W.P. Carey School of Business, Arizona State University

Marketing is increasingly challenged to address its positive (and possibly negative) impact on individuals, society, and the environment. As marketing scholars, we can contribute to understanding these grand challenges.

We encourage students to come prepared to discuss your dissertation topics, as there will be small group discussions.

Participants:

• Maura Scott, Rockwood School of Marketing, Florida State University’s College of Business
• Lauren Block, Baruch College, Zicklin School of Business
• Martin Mende, College of Business, Florida State University
• Christine Moorman, The Fuqua School of Business, Duke University
• Linda Price, University of Wyoming
• Dave Reibstein, The Wharton School, University of Pennsylvania
• Karen Winterich, Smeal College of Business, Pennsylvania State University

It will also provide guidance to young researchers with a desire to work in this domain and address topics such as the positioning of innovation work in marketing, cross-disciplinarity, and managerial importance.

Participants:

• Jan Benedict Steenkamp, University of North Carolina
• Alina Sorescu, Mays Business School, Texas A&M University
• Girish Mallapragada, Indiana University
• Stefan Stremersch, Erasmus School of Economics, Erasmus University Rotterdam

The session will begin with a brief introduction to the fundamentals of CX. Following that, the presenters will provide their perspectives on exciting avenues for future CX research and the challenges associated with it.

These scholars will approach the topic from various angles, including:

1. New Technologies and AI: How are emerging technologies and artificial intelligence impacting CX? 
2. Tracking and Measuring CX: What is the optimal way to track and measure CX across the entire customer journey?
3. Sustainable Society: What challenges does the shift towards a more sustainable society pose to CX?
4. A Consumer-Centric Perspective of Customer Journey: How can businesses develop a more holistic/alternate perspective of the customer journey?
5. A Public Policy Perspective: How do new regulations and consumer protection impact CX?

 The session's overarching objective is to provide valuable insights and discussions for the research community, with the aim of advancing the CX field. Through exploring different perspectives and topics related to CX challenges, the session aims to inspire new ideas and foster collaborations that can lead to innovative research and practical solutions to improve CX.

Participants:

• Arne De Keyser, EDHEC Business School

• Markus Giesler, Schulich School of Business, York University

• Dhruv Grewal, Babson College

• Coleen Harmeling, Florida State University

• Koen Pauwels, D’Amore-McKim School of Business, Northeastern University and BI Norwegian Business School

• Bernd Schmitt, Columbia Business School

• Beth Vallen, Villanova School of Business, Villanova University 

These issues vary widely, ranging from understanding the impact of new technologies in retail to customer relationship management to pricing to cross-chain effects, to mention only a few.  To address these issues retailing research draws from a range of conceptual and methodological backdrops.  Additionally, much of this research lends itself to field investigations. 

This session draws together researchers who have worked in a variety of retailing areas to showcase different topics and methodologies.  The session includes several current or former Journal of Retailing editors, as well as several participants who are involved with retail centers.  The session will include discussions of how these researchers have formulated productive, positive relationships with retailers and other researchers.

Participants:

• Shankar Ganesan, University of Notre Dame
• Katrijn Gielens, University of North Carolina
• Manfred Krafft, University of Muenster
• Murali Mantrala, University of Kansas
• Anne Roggeveen, Babson College
• Sara Rosengren, Stockholm School of Economics
• Thomas Rudolph, University of St. Gallen
• Francesca Sotgiu, VU Amsterdam