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Building Trust in an Age of Disinformation

BI Norwegian Business School, EACD, Kommunikasjonsforeningen and NORA welcome you to an engaging breakfast seminar during Forskningsdagene.

Wednesday

September

Starts:09:00, 17 September 2025
Ends:10:30, 17 September 2025
Location:BI - campus Oslo, room: A2-Red 13
Enrolment deadline:17.09.2025 08:00

Disinformation spreads rapidly through digital platforms, eroding trust in institutions, experts, and media. False narratives can manipulate public opinion, polarize communities, and influence elections or policy debates. What is the psychology behind disinformation and its impacts? How do we tackle dwindling trust in facts and research evidence? How do we recognize patterns in disinformation and how can we counter such narratives with credible facts; also and especially with younger audiences?

BI Norwegian Business School, EACD, Kommunikasjonsforeningen and NORA welcome you to an engaging breakfast seminar during Forskningsdagene. Doors open and light breakfast will be served from 08:30. Researchers and practitioners will present and discuss recent trends in trust, disinformation, and science communication.

We welcome Professor Jonas Kunst from BI, Thomas Evensen from Research Council of Norway, Communication director Anne Steenstrup Duch from Sintef Energy and Communication director Svein Inge Leirgulen from Tekna. The panel discussion will be facilitated by Cathrine Torp, communication and strategy director at The Norwegian Institute of Public Accountants.

Professor Jonas Kunst (Department of Communication and Culture at BI) has worked extensively on related topics such as misinformation and prejudice, and will give a presentation on the psychology behind science denialism.

Thomas Evensen from Research Council of Norway will be talking about how trust in research and researchers has fallen over the years, and the battle for truth is becoming even more challenging.

Communications director at Tekna, Svein Inge Leirgulen, will explain the steps in the propaganda Playbook and how propaganda works, and how we can recognize the patterns.

Communication Director, Anne Steenstrup-Duch from Sintef Energy, will talk about how to tackle research communication in practice in the current media and political context.

The session will end with a round table discussion led by Cathrine Torp, Communication and Strategy director for The Norwegian Institute for Public Accountants.