PhD Defence: Mithila Mehta

PhD Candidate Mithila Mehta, Department of Marketing, will hold a public lecture and defence of her doctoral dissertation for the degree of PhD in BI Norwegian Business School's PhD programme. 

Title of the Thesis:

"Welcome to the Dark Side: Influencer Perspectives on Influencer Marketing" 
 
The Public lecture will be on a given topic. 

Time for Public Lecture:  10:00 - 10:55 CET (door closes sharp at 10:00) 

Time for Disputation:  12:00 CET (door closes sharply at 12:00)

Place: B2 - 010 
   
For the disputation, the academic procession will arrive at 12:00 sharp, and the public must take their seats before then. From this time on, the doors will be closed, and no additional guests will be allowed in/or out.  Please arrive at both the Public Lecture and the disputation a few minutes before they start.  

ZOOM link   

For guests who are not able to attend the Final Defence on campus. The link will open at 09:50. 
 
Topic: Final Defence: Mithila Mehta 
Time: May 4, 2026, 10:00 AM Oslo 
Join Zoom Meeting 
Meeting ID: 671 1266 9855 
Passcode: 735468 

The Final Defence Evaluation Committee: 

• First opponent  
  Professor Sara Rosengren, Stockholm School of Economics 
• Second opponent  
  Professor Michael Haenlein, from ESCP Business School 
• Chair of the committee  
  Professor Carlos Velasco, BI Norwegian Business School. 

The Supervisors are:  

• Main Supervisor
  Professor Anders Gustafsson, BI Norwegian Business School 
• Co-Supervisor
  Associate Professor Delphine Caruelle, Kristiania University College

After the Final Defence, all guests and faculty are welcome to the reception at A7.