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Book launch: Multisensory Experiences

Join authors Carlos Velasco and Marianna Obrist for the launch of their book Multisensory Experiences: Where the Senses Meet Technology, published by Oxford University Press in April 2025.

Tuesday
08
September
  • Starts:15:00, 8 September 2026
  • Ends:16:15, 8 September 2026
  • Location:BI - campus Oslo, The Library, Nattbordet (B5i)
  • Contact:Hilde Marie Sandstrak (hilde.m.sandstrak@bi.no)

Our everyday experiences are inherently multisensory, engaging sight, sound, touch, taste and smell. The book explores how technology is transforming these experiences and examines the opportunities, challenges and responsibilities involved in designing the multisensory experiences of the future.

Book cover

This is the second edition of the book. The first edition was published in 2020, just as the COVID-19 pandemic began to transform how we think about digital technology and the importance of sensory interaction.

The authors will present the book and its key ideas, followed by a Q&A. The evening will conclude with a reception and book signing.

For more information and to reserve your place, please visit this page.

About the authors

Carlos Velasco

Carlos Velasco

Professor in the Department of Marketing at BI Norwegian Business School, where he co-founded the Centre for Multisensory Marketing.

Marianna Obrist

Marianna Obrist

Professor of Multisensory Interfaces in the Department of Computer Science at UCL and the co-founder and Chief Scientific Officer (CSO) of Hynt Labs Limited.

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