BI–Luiss Joint Masters in Marketing

This page outlines the specific admission requirements for this programme. In addition, you must meet the general requirements for our full-time master programmes. 

1. Degree requirements

1.1 Undergraduate Degree 
a) A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing, 

Or

b) A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:

• Social Sciences (e.g. Psychology, Sociology)
• Management (e.g. Strategy, Leadership)
• Communication or Public Relations

1.2 The Bachelor's degree must include the following courses, or equivalent:

• Statistics or Econometrics (this requirement may be met by courses in quantitative methodology, depending on the content of such courses).
• Foundations in Marketing

2. Grade requirements

In addition to the admission requirements for all Master degree programmes, applicants to the BI-Luiss Joint Master in Marketing programme require:

• A minimum grade of C in Statistics.

3. Standardised tests

In addition to the general BI waiver rules, the following categories qualify for a GMAT waiver for the BI-Luiss Joint Master in Marketing programme:

• Students with a relevant bachelor’s degree from an Italian post-secondary institution
• Students with a bachelor’s degree from one of Luiss’s partner schools

Last updated 30 October 2026