AI, Culture and Transformation

Why choose AI, Culture and Transformation? 

Implementing AI has become a strategic imperative for modern businesses and organisations. However, successful and sustainable implementation is far from straightforward. 

A major reason why implementing sophisticated AI systems does not translate into value creation is that technology and the workforce are not aligned. Employees may lack the necessary skills and competencies, or they may fail to see the purpose of a particular AI model in their work. While an increasing number of AI providers promote ever more advanced models, these systems still need to serve the needs of the business or organisation concerned. This highlights the need for professionals who can measure and evaluate the impact and effectiveness of AI technology. To succeed with AI-driven transformation, businesses need long-term planning, organisational adaptation and strategic management. 

There is a growing demand for professionals who can address these challenges. This specialisation prepares you to turn AI-driven change into real organisational value, recognising that the human workforce is key to achieving this goal. The curriculum draws on BI’s expertise in digital communication, intercultural management, creative industries and AI technologies. 

What will you learn? 

You will explore how AI impacts business, communication, culture and entire organisations. We look closely at the modern digital landscape, exploring how generative AI, autonomous AI agents and digital platforms reshape workplaces and business models. You will also study the real costs of AI computing and how emerging technology industries operate. 

The programme combines theories of management, communication, creativity and technology with practical application. You will learn to craft messages and communicate efficiently with AI. Specific courses explore how to implement data-driven strategies within the relevant governance frameworks of different industries and organisations. This prepares you for a range of careers in technology-driven environments across business sectors and public administration. 

You will also: 

• Learn about the relationship between the AI industry and other industries and sectors of society. 
• Understand how internal, strategic and crisis communications adapt within AI-driven environments. 
• Analyse differences between machine and human language and how to harness the potential of storytelling and rhetoric within ethical frameworks. 
• Learn how to address organisational readiness and resistance, and how to manage AI implementation in a human-centred way. 
• Acquire the skills needed to evaluate new technology and use AI safely and responsibly in an organisation. 
• Collect communication data, practise source criticism and turn complex information into visual dashboards. 
• Build hands-on skills in AI prompting, critical thinking and collaborative problem-solving through project work in a creative studio setting.