Specialisation in Marketing
Course plan
Below you will find an overview of the courses included in the programme and when they are offered.
Marketing
Click on the course title to read the course description. Please note that courses are subject to change.
| Course | Course type | Credits | Semester |
| Research Design and Methodological Choices | Common | 12 ECTS | Autumn 2025 Autumn 2027 |
| Doing Qualitative Research: Perspectives, Traditions and Craft | Common | 6 ECTS | Autumn 2024 Autumn 2025 Autumn 2026 Autumn 2027 Autumn 2028 |
| Psychometrics and Multivariate Analysis | Common | 6 ECTS | Spring 2026 Spring 2027 Spring 2028 Spring 2029 |
| Core Issues in Research Ethics | Common | 3 ECTS | Spring 2026 Spring 2028 |
| Interorganisational Relationships | Specialisation | 6 ECTS | Autumn 2025 Autumn 2027 |
| Consumer Research | Specialisation | 6 ECTS | Spring 2024 Spring 2026 |
| Seminar in Marketing Strategy | Specialisation | 6 ECTS | Autumn 2024 Spring 2026 |
| Experimental and Quasi-Experimental Methods | Specialisation | 6 ECTS | Spring 2024 Spring 2026 |
| Marketing Models | Specialisation | 6 ECTS | Autumn 2025 Autumn 2027 |
| Digital Research Methods | Elective | 6 ECTS | Autumn 2025 Autumn 2027 |
| Longitudinal Structural Equation Modelling | Elective | 3 ECTS | Autumn 2024 Autumn 2026 |
PhD candidates in the Marketing programme must complete:
| Courses | ECTS |
| Common courses | 18 |
| Specialisation courses | 30 |
| Elective courses | 12 |
* not mandatory for the specialisation in Marketing