Course plan

Below you will find an overview of the courses included in the programme and when they are offered.

Marketing

Click on the course title to read the course description. Please note that courses are subject to change.

Course	Course type	Credits	Semester
Research Design and Methodological Choices	Common	12	Fall 2025 Fall 2027
Doing Qualitative Research: Perspectives, Traditions and Craft	Common	6	Fall 2026-2028
Psychometrics and Multivariate Analysis	Common	6	Spring 2026-2029
Core Issues in Research Ethics	Common	3	Spring 2026 Spring 2028
Interorganisational Relationships	Specialisation	6	Fall 2027
Consumer Research	Specialisation	6	Spring 2026
Seminar in Marketing Strategy	Specialisation	6	Spring 2026
Experimental and Quasi-Experimental Methods	Specialisation	6	Spring 2026
Marketing Models	Specialisation	6	Fall 2027
Digital Research Methods	Elective	6	Fall 2027
Longitudinal Structural Equation Modelling	Elective	3	Fall 2026

PhD candidates in the Marketing programme must complete: