Course plan
Below you will find an overview of the courses included in the programme and when they are offered.
Specialisation in Marketing
Marketing
Click on the course title to read the course description. Please note that courses are subject to change.
| Course | Course type | Credits | Semester |
| Doing Qualitative Research: Perspectives, Traditions and Craft | Common | 6 |
|
| Multivariate Data Analysis | Common | 6 |
|
| Experimental Design Basic | Common | 3 |
|
| Experimental Design - Advanced | Common | 3 |
|
| Core Issues in Research Ethics | Common | 3 |
|
| Psychometric Methods | Common | 3 |
|
| Further Topics in Psychometric Methods | Common | 3 |
|
| Interorganizational Relationships | Elective | 6 |
|
| Consumer Research | Specialisation | 6 |
|
| Seminar in Marketing Strategy | Specialisation | 6 |
|
| Marketing Models | Specialisation | 6 |
|
PhD candidates in the Marketing programme must complete:
| Courses | ECTS |
| Common courses | 18 |
| Specialisation courses | 30 |
| Elective courses | 12 |