Leveraging communication as a strategic driver of sustainable organizational performance and success in a changing world.
The Communication for Leaders magazine shows our latest work at the forefront of developments in the communication field. It presents valuable insights from research conducted in Norway and internationally, focusing on key questions such as: How does corporate communication help to create value for organizations in the public and private sector? What are the opportunities and challenges of new, digital, and social media? How do corporate communication practices work in and for society?
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Learn more about how to evaluate the effects of communication in a meaningful way. We also include an explanation of the Barcelona Principles, which are fast becoming the golden standard for PR measurement.
Firms are often responsible for creating their own crises touches on crisis management/communication, and social media is not forgotten as we report on how communicators employ it as a tool for personal impression management.