Jon Roozenbeek, University of Cambridge, VU Amsterdam
Abstract:
Studies show that enormous volumes of internet traffic are driven by so-called “bad bots,” designed to trawl websites for information, scalp event tickets, spread disinformation, or scam people out of money. Underneath this sits a thriving marketplace where such bots and other types of inauthentic online activity (such as fake likes and comments on social media pages) are openly for sale. In this talk, Jon Roozenbeek discusses how this online manipulation market works, its impacts on public discourse, what predicts the price of various manipulation services, and how global governance can counteract the manipulation market’s incentive structures.