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BI Business Review
Summer reading from BI
From photorealistic AI images in advertising to technology that becomes part of us, this year’s summer reading from BI Business Review brings together a wide range of research-based insights into how organisations, markets and society are changing.
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BI Business Review
Tears are fine
Crying at work grabs people’s attention. Where do these tears come from?
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BI Business Review
The "glass door" and disability inclusion
Organizations risk missing out on valuable talent (with disabilities) by prioritizing standardized expectations of "ideal workers" over curiosity and bravery.
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BI Business Review
Mastering the Art of Successful Category Hybrids
New research shows that hybrid products succeed when sharp secondary labels clarify a broad primary mission. This strategic approach can help leaders reduce identity ambiguity and improve market performance for complex innovations.