For the press

More and more of what we buy is chosen on autopilot. By habit, by design, and increasingly by tech that searches, recommends, and buys on our behalf.

Many brands compete for attention by turning up the volume, brightness, and scent. What happens to shoppers that can’t or won’t deal with the noise?

Across seven experiments, our research shows that indulgence we deliberately choose fosters self-compassion, motivating consumers to donate more money, share resources, and volunteer their time.

Most teaching is designed for our eyes and ears. But what happens when we introduce another sense? Research with Norwegian preschool children shows that smell can make reading more engaging.