Gender and Intersectional Inequalities in the Platform Economy
p. 116-141
Doi:
https://doi.org/10.4324/9781003627753-7
Extant research on the platform economy has largely focused on worker perspectives, the nuances of platforms’ individual labour processes, and client dynamics. However, the broader social embeddedness of platform work is under-researched, especially regarding how these new forms of work are societally perceived in terms of their value to society and overall prestige. In recent empirical research, we showed that digital economy occupations (broadly defined beyond the platform economy) suffer from a prestige and social value deficit compared to comparable but more established occupations. In this contribution we explore further the intersectional dynamics at play, particularly how gender and ethnicity impact the social structuration of work. Thus, we ask in this chapter: How are perceptions of the prestige and social value of platform economy work gendered? How do these perceptions depend on social categories such as age, ethnicity and socio-economic status? To answer these questions, we rely on high-quality and comprehensive survey data on the prestige and social value landscape of 576 occupations in the United Kingdom, including many platform economy occupations such as Online Freelance Care Worker (e.g., Care.com), App-Based Ride-Hail Driver (e.g., Uber), App-Based Food Delivery Courier (e.g., Deliveroo), and Social Media Travel Influencer. We use descriptive statistics and regression analyses to relate prestige and social value scores to demographic information, contextualize our analyses within literature on inequalities and intersectionality in the platform economy, and discuss the policy implications of our findings.