Master of Science

BI–Luiss Joint MSc in Marketing

Earn two individual master degrees in Marketing while studying at BI in Oslo for one year, followed by one year at LUISS University in Rome.

What will you learn?

Do you want to be prepared for the international job market? Our joint programme is taught in two different locations to provide a unique multicultural experience, and you will benefit from the knowledge, perspectives and research-based training shared by two internationally acclaimed business schools. The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome. 


This joint programme prepares you to make data-driven, customer-oriented decisions across countries and cultures. You will build a strong foundation in modern marketing and market communication, and learn how customer experience, innovation, pricing, relationships, and performance marketing create value in international settings. 


The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions considering conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.  

Luiss

Located in the eternal city of Rome, Luiss is an international university specialised in the fields of social science, providing a diverse learning environment based on entrepreneurship, responsibility, and sustainability. Since its founding, Luiss has developed privileged relationships with the business community, government institutions and civil society.

The Luiss educational model combines academic rigour with practical relevance. Its main features are: 

  • Research: Luiss faculty members are experts in their fields, actively engaged in their research communities as well as in professional and management communities.
  • Experience-based: Luiss relies upon a highly selected pool of top executives, chartered consultants and diplomats to discuss topics in class.
  • Problem-driven: Luiss programmes require students to engage in projects and research, in which they are expected to develop solutions to real-world problems.

Read more about Luiss

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study the BI–Luiss Joint MSc in Marketing.

Why choose BI–Luiss Joint MSc in Marketing?

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.

Career possibilities

Employers value graduates who combine human insight, analytical expertise and business acumen, and who can operate across cultures and markets. You can work where marketing links directly to growth, loyalty and market impact, in Norway and internationally. 

Examples of areas you can work in: 

  • customer insight & research – surveys, interviews, segmentation, journey mapping 
  • digital & performance marketing – channel planning, measurement, experimentation 
  • brand & market communication – positioning, campaigns, message and media planning 
  • pricing & revenue – offer design, price testing, promotions 
  • customer experience & loyalty (CRM) – retention, service design, lifecycle programmes 
picture of Carolina
Carolina Linkowski Channel Marketing and Operations Huddly On a double-track to startup success

Customise your degree

As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.

Exchange

The BI–Luiss Joint Masters in Marketing is a two-year, 120-ECTS-credit programme. You will spend the first year at BI Norwegian Business School in Oslo and the second year at Luiss University in Rome.

Two degrees

Candidates who successfully complete the programme will obtain the following two degrees upon graduation:

  • Master of Science in Strategic Marketing Management from BI
  • Master’s Degree in Marketing from Luiss
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Programme Structure

The BI–Luiss Joint Masters in Marketing is a two-year, 120-ECTS-credit programme. You will spend the first year at BI Norwegian Business School in Oslo and the second year at Luiss University in Rome.

1. Year

  • 60 credits (ECTS)

Autumn

Spring

Please be aware that the study plan and courses can be subject to change.

Admission Requirements


Priority application deadline: 1 March
After 1 March, applications are accepted on a rolling basis.

Tuition fee

The academic year 2025-2026: NOK 132,400.
Updated fee for 2026-2027: TBA.

Second year: Luiss. EUR 14 000

The tuition fee is invoiced per semester and adjusted annually. It includes access to lectures and the standard examination fee. First-year fees are payable to BI, and second-year fees to Luiss. 

Students with a bachelor's degree from BI are eligible for a discounted tuition fee. Different rates apply to students from countries outside the EU/EEA and Switzerland. Certain exceptions and variations may apply.

Read more about tuition fees.

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