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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Kurtmollaiev, Seidali; Andreassen, Tor W. & Lervik-Olsen, Line (2025)
    How quality and innovation drive the service experience
  • Abrahamsen, Morten Høie & Munksgaard, Kristin B. (2025)
    Interaction in a time of crisis: buyer-supplier adaptation in public healthcare
    The journal of business & industrial marketing, 40(2), p. 477-494. Doi: 10.1108/JBIM-06-2024-0397
  • Escobar Barbosa, Francisco; Velasco, Carlos, Byrne, Derek V. & Wang, Qian Janice (2025)
    The influence of emotional cues and anthropomorphism on product temperature expectations
    Food Quality and Preference, 126. Doi: 10.1016/j.foodqual.2024.105387
  • Gössling, Stefan; Humpe, Andreas, Løseth, Kristin, Walnum, Hans Jakob, Sun, Ya-Yen, Dolnicar, Sara, Oklevik, Ove, Hem, Leif Egil & Iversen, Nina Marianne (2025)
    Economic leakage to reservation platforms: Norway
    Annals of Tourism Research. Doi: 10.1016/j.annals.2025.103957
  • Ungureanu, Olga; van Oest, Rutger Daniel & Schauerte, Nico (2025)
    Add on or move on: Do in-game purchases help or hurt upgrading to newer game versions?
    International Journal of Research in Marketing. Doi: 10.1016/j.ijresmar.2025.02.007
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