Digital Business

Digitalisation and artificial intelligence are changing how organisations are managed, structured and create value. In this programme, you will learn how technology affects businesses, and how you can use this insight to develop solutions, streamline processes and support strategic decision-making. 

You will gain experience working in cross-disciplinary teams, solving real-world challenges and presenting your own analyses and recommendations. Through practical projects, you will build skills that are highly relevant in modern digital organisations. 

Some of the topics you will learn about:

• Digital innovation:
  New technologies, AI, automation, cloud solutions, corporate governance, and how to turn digital opportunities into business value. 
• Digital skills and collaboration:
  How to lead and plan digital innovation processes, work across disciplines, and understand how organisations change in a digital economy. 
• Business and strategy: 
  Economics, marketing, management, organisational behaviour and strategy – combined with innovation, business models and business development. 

Engaging learning experiences and quality teaching are something we strive to provide to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our faculty and the industry to understand the reasons for choosing to study Digital Business at BI.

Digitalisation and artificial intelligence mean that organisations need employees who understand both business and technology. With this degree, you will develop the skills to analyse needs, drive digital change and create new solutions; expertise that is highly sought after in the labour market.

This programme qualifies you for roles in areas such as:

• digital transformation and change management
• innovation and product development
• data analysis and insight generation
• consulting and project management
• technology and business development

There are many career opportunities:
You can work in established companies that are digitalising their services, public sector organisations that are modernising their processes, or start-ups that are building new digital business models.