Master 120 ECTS
BI–Luiss Joint Master in Marketing
Earn two individual master degrees in Marketing while studying at BI in Oslo for one year, followed by one year at Luiss University in Rome.
What will you learn?
Do you want to be prepared for the international job market? Our joint programme is taught in two different locations to provide a unique multicultural experience, and you will benefit from the knowledge, perspectives and research-based training shared by two internationally acclaimed business schools. The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome.
This joint programme prepares you to make data-driven, customer-oriented decisions across countries and cultures. You will build a strong foundation in modern marketing and market communication, and learn how customer experience, innovation, pricing, relationships, and performance marketing create value in international settings.
The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions considering conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.
Luiss
Located in the eternal city of Rome, Luiss is an international university specialised in the fields of social science, providing a diverse learning environment based on entrepreneurship, responsibility, and sustainability. Since its founding, Luiss has developed privileged relationships with the business community, government institutions and civil society.
The Luiss educational model combines academic rigour with practical relevance. Its main features are:
- Research: Luiss faculty members are experts in their fields, actively engaged in their research communities as well as in professional and management communities.
- Experience-based: Luiss relies upon a highly selected pool of top executives, chartered consultants and diplomats to discuss topics in class.
- Problem-driven: Luiss programmes require students to engage in projects and research, in which they are expected to develop solutions to real-world problems.
Why choose this programme?
In the video below, our students, faculty members and industry representatives share their perspectives on why you should choose the the BI–Luiss Joint Master in Marketing.
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Life as a student can be both exciting and challenging. Therefore we've listed different opportunities and resources which can be useful during your studies.
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Explore student housing options in Oslo, Bergen and Trondheim. Housing providers, application procedures and any housing guarantees vary by campus. Please follow the guidance for the campus where you will study.
Career possibilities
Employers value graduates who combine human insight, analytical expertise and business acumen, and who can operate across cultures and markets. You can work where marketing links directly to growth, loyalty and market impact, in Norway and internationally.
Examples of areas you can work in:
- customer insight & research – surveys, interviews, segmentation, journey mapping
- digital & performance marketing – channel planning, measurement, experimentation
- brand & market communication – positioning, campaigns, message and media planning
- pricing & revenue – offer design, price testing, promotions
- customer experience & loyalty (CRM) – retention, service design, lifecycle programmes
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Channel Marketing and Operations
Huddly
Carolina Linkowski
Customise your degree
One year in Oslo and one year in Rome
The BI–Luiss Joint Master in Marketing is a two-year, 120-ECTS programme. You will spend your first year at BI Norwegian Business School in Oslo and your second year at Luiss University in Rome.
Two degrees
Candidates who complete the programme will obtain:
- Master's in Strategic Marketing Management from BI.
- Master’s Degree in Marketing from Luiss.
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Learn more about your opportunities for going on exchange while you are studying at BI. From Switzerland to South Korea - BI Norwegian Business School has exchange partnerships with more than 200 schools around the world.
Tuition fee
You pay tuition fees to BI Norwegian Business School for the first year and to Luiss University for the second year.
The programme has its own tuition fees. The same fees apply to internal and external applicants, while rates may vary according to citizenship. Tuition fees may be adjusted annually.
See the full tuition fee overview for fees at both institutions and any additional charges.
See tuition fees for the BI–Luiss Joint Master in Marketing.
Scholarship and financing
The BI–Luiss Joint Master in Marketing Scholarship is available to eligible applicants with a strong academic record. Scholarship awards and continued funding are subject to the applicable eligibility and academic progression requirements.
Explore the BI–Luiss scholarship, eligibility requirements and application deadline.
Admission requirements
- Admission requirements for all full-time Master programmes
- Programme specific admission requirements for the BI–Luiss Joint Master in Marketing
- If you are a current student at BI, log in to the student portal to find specific admission requirements in your education plan
Priority application deadline for full-time Master programmes: 1 March
After 1 March, applications are accepted on a rolling basis.