Marketing and consumers
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
Tuesday, March 17, 2026 - Anders Gustafsson
BI Business Review
The biggest mistake international companies can make in Norway is assuming that what works everywhere else will be equally effective here.
BI Business Review
Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.
BI Business Review
The real question isn’t “Can we use it?” It’s “When does it make sense for our brand?”
BI Business Review
Individual enthusiasts still drive AI adoption, according to communication leaders from Europe’s 300 top companies – with little overall strategic direction.
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
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