Summer reading from BI

Giving customers a gift before they make a purchase can increase spending by over 31% and significantly strengthen long-term brand loyalty.

Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.

The real question isn’t “Can we use it?” It’s “When does it make sense for our brand?”

How generative artificial intelligence accelerates the conceptualisation, design, and testing of market offerings.

The fork was once considered a radical innovation. Now, screens, sensors, and simulations are changing how we eat.

In a world saturated with visual content and digital noise, designing for the full human sensorium may be the key to building experiences that truly resonate.

Human-AI collaboration enables marketers to turn data into engaging stories, ethically and at scale.

The naughty girl’s feminism, ethical social media dilemmas, open plan offices and generative AI. Here are our most read stories of the year.

By ensuring transparency, it could reduce the impact of greenwashing and support genuine practices.

Why do people scoff at trying to be cool but think less of those who become wealthy without trying?

While the recognizability of a brand name is a key strength of an established company, it is also the factor that makes the brand name particularly vulnerable to counterfeits.

Aligning your marketing strategies with the science of aesthetics can have a significant impact on consumers' preferences, experiences, and decisions.