Photorealistic AI images in advertising
The real question isn’t “Can we use it?” It’s “When does it make sense for our brand?”
BI BUSINESS REVIEW
Upcoming activities
Society
Summer reading from BI
From photorealistic AI images in advertising to technology that becomes part of us, this year’s summer reading from BI Business Review brings together a wide range of research-based insights into how organisations, markets and society are changing.
We have gathered ten articles from BI Business Review. Expect a great mix of expert insight and inspiration.
So sit back, relax, and enjoy the articles.
After Agenda 2030: Stop adding goals. Start rewriting the rules
Sustainability isn't a matter of will. It’s a matter of structure.
When technology becomes part of you
Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.
When place shapes strategy: What companies learn when operating in Norway
The biggest mistake international companies can make in Norway is assuming that what works everywhere else will be equally effective here.
Tears are fine
Crying at work grabs people’s attention. Where do these tears come from?
Further reading
AI is driven by super users, not strategy
Individual enthusiasts still drive AI adoption, according to communication leaders from Europe’s 300 top companies – with little overall strategic direction.
The "glass door" and disability inclusion
Organizations risk missing out on valuable talent (with disabilities) by prioritizing standardized expectations of "ideal workers" over curiosity and bravery.
Are strict judges always strict?
When a defendant enters a courtroom, their fate can feel like "luck of the draw" depending on whether they meet a strict judge or a lenient one. New research shows that judges’ strictness depends on the case they face.
How impact investors fight corruption
Much economic activity in the global south is “off the books”, meaning that firms do not exist officially, something that hinders economic development in these countries. The right forms of investment can help address this.
Mastering the art of successful category hybrids
New research shows that hybrid products succeed when sharp secondary labels clarify a broad primary mission. This strategic approach can help leaders reduce identity ambiguity and improve market performance for complex innovations.
Current webinars and seminars from BI Norwegian Business School
See upcoming webinars and seminars this autumn.
Published 25. June 2026
You can also
see all news here.