Giving without asking
Tuesday, March 17, 2026 - Anders Gustafsson
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BI Business Review
When technology becomes part of you
Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.
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BI Business Review
Photorealistic AI images in advertising
The real question isn’t “Can we use it?” It’s “When does it make sense for our brand?”
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BI Business Review
AI is driven by super users, not strategy
Individual enthusiasts still drive AI adoption, according to communication leaders from Europe’s 300 top companies – with little overall strategic direction.
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BI Business Review
Can Norway Drive Green Without Guilt?
Politicians praise 'the world's greenest fleet' while citizens drive Teslas guilt-free.
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BI Business Review
Can AI facilitate market research and innovation?
How generative artificial intelligence accelerates the conceptualisation, design, and testing of market offerings.
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BI Business Review
The Hometown Advantage: How Local CEOs Lower a Firm's Cost of Equity
A CEO’s geographic background plays a crucial role in how investors assess the firm's risk. Firms led by local CEOs tend to face lower expected returns.
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BI Business Review
Not Mission Impossible
How maritime industries lead the way in proactive investment and market switching.
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BI Business Review
From forks to AI: food, technology, and us
The fork was once considered a radical innovation. Now, screens, sensors, and simulations are changing how we eat.
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BI Business Review
Norway should buy Harvard
Academic excellence has never been more affordable.
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BI Business Review
From smelling adverts to synaesthetic dining: designing with the senses
In a world saturated with visual content and digital noise, designing for the full human sensorium may be the key to building experiences that truly resonate.
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BI Business Review
Is efficiency destroying our planet?
Efficiency has long been hailed as the path to sustainability, but it may actually be undermining our efforts to save the planet.
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BI Business Review
Generative advertising: when ads come alive
Human-AI collaboration enables marketers to turn data into engaging stories, ethically and at scale.