Centres, groups and other initiatives

#NORA
The Nordic Alliance for Communication & Management

Leveraging communication as a strategic driver of sustainable organizational performance and success in a changing world.

The Nordic Alliance for Communication and Management (#NORA) aims to leverage communication as a strategic driver of organizational performance and success in a changing world. Members strive for leveraging communication excellence through a close exchange on best practices paired with high-level scientific reflection from latest research.

Leading communication executives from renowned companies meet regularly with communication and management researchers from Norway, Finland, Sweden, and Denmark. We strive to jointly identify emerging trends and topics, develop new research-based knowledge, and shape the debate in the Nordic countries. Our meetings provide an inspiring and personal atmosphere to exchange ideas between academia and management practice on an equal footing. Virtual workshops and information bulletins help to share insights and experience.

#NORA, as the key think tank in the Nordic region, collaborates with similar initiatives across Europe, and globally. This helps to bring our perspectives into the international discourse.

New corporate and academic members are suggested and voted in by existing members. 





CONTACT
Associate Professor Alexander Buhmann, Director
E-mail: alexander.buhmann@bi.no

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People sitting around a table and discussing
Executive Master of Management

Strategisk kommunikasjon

In this master programme, you gain insight into campaign planning, choice of tactics, crisis management and evaluation of communication activities. The programme is taught in Norwegian, and is supported by #NORA.

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AI is driven by super users, not strategy

Individual enthusiasts still drive AI adoption, according to communication leaders from Europe’s 300 top companies – with little overall strategic direction.

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Steering clear of our worst artificial intelligence nightmares

A giant leap for mankind, without doubt, but will artificial intelligence be a friend or foe? The trick may lie in better involving the public in scrutinizing AI’s problematic aspects.

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Hands off social media

Should companies try to hold the steering wheel in online discussions about corporate social responsibility? A new study shows that the reactions of stakeholders are more positive when they experience low levels of moderation.

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5 tips for working from home during the pandemic

The idea of home office usually sounds tempting for most of us, but the corona virus puts working from home to an extreme test. Establishing a good communication norm and re-clarifying roles are keys to success.

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Addressing the reputational risks of Artificial Intelligence

In a new paper we lay out the reputational risks related to algorithms and propose principles for addressing them.

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Why Freia is not Norway’s Most Reputable Company

Freia as a firm no longer exists. Rating it number 1 on a corporate reputation survey will not bring it back.

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Effective Internal Communication in the Digital Age

Computer-mediated communication is not a substitute for face-to-face communication in organizations.

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Why You’ll Never Win the Rankings Game

Leaders playing the rankings game risk getting seduced by the ranking itself and not what it is actually measuring.