The immense success of post WWI Europeantotalitarian regimes form the backdrop for this study. Political success is often credited cleverly crafted communication strategies. The Norwegian Labour Party applied methods similar to those found in Nazi Germany as of 1933/34, luring voters away from the dogmatic Right and Left, to the leftist social democratic movement. One key element of this highly successful strategy is the shift from a somber accentuation on methods of scientific persuasion, emphasizing a perceived rationale of a social system based in Marxism, to propaganda, bombarding masses with slogans and one-liners. Another key element is an acknowledgement of indifferent voters. The vast majority of the voter potential did not attend political meeting and were unable to recognize and separate ideologies. This led party strategists to developing methodologieson how to approach voters as crowds, not merely as individual citizens in large numbers. Recognizing the homogeneity and protective environment of the Darwinian herd, crowds became target groups for the Labour Party election campaigns, in which they found gratification by unison songs, theatrical entertainment and simple slogans.
This chapter is partly conceptual, based on state-of-the-art market communication and public relations research, and partly empirical, based on text analysis and interviews with industry practitioners and leaders. We discuss the lack of precision in the terminology of the field and different genres of content marketing. Many of our sample industry practitioners state that they produce content marketing based on target audiences’ abilities to associate and connect content marketing texts with commercial products, and in order to change behavior and/or social conduct. We discuss some contemporary cases.
Bang, Tor & Solvoll, Mona K (2015)
Commodifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway.
Communication Ethics in a Connected World, , s. 199-212.
Solvoll, Mona K & Bang, Tor (2015)
Tre typer åpenhet
Communication for Leaders, (1) , s. 16-17.
Bang, Tor (2014)
Medier i samfunnet
Medieøkonomi: Konflikt og samspill, , s. 53-73.
I kapitlet tar vi opp tre konfliktlinjer om medievirksomhet: medieeierskap, eierselskapenes økonomiske status, samt medienes innhold og tilgjengelighet i sine markeder
Solvoll, Mona K & Bang, Tor (2014)
Medieøkonomiske begreper
Medieøkonomi: Konflikt og samspill, , s. 17-35.
Solvoll, Mona K & Bang, Tor (2014)
Medienes inntektskilder
Medieøkonomi: Konflikt og samspill, , s. 36-52.
Bang, Tor; Barland, Jens, Krumsvik, Arne H., Roppen, Johann & Solvoll, Mona K (2014)
Brukerinvolvering: fra passive mottakere til aktive produsenter
Medieøkonomi: Konflikt og samspill, , s. 156-172.
Bang, Tor & Solvoll, Mona K (2014)
Medieøkonomi: Konflikt og samspill
Cappelen Damm Akademisk
Kolbjørnsrud, Vegard & Bang, Tor (2023)
Kunstig intelligens i utdanning: Hvordan bør vi forholde oss til AI? Podkast i serien "Aktualitet og samfunn"
Intervju med TV2 Nyhetskanalen om Tonje Brennas håndtering av egen habilitetssak 21. juni 2023, og om eventuelle konsekvenser for hennes og regjeringens omdømme
[TV]
Grandre, Jan Christian & Bang, Tor (2023)
Selskaper tvunget til å toppe laget
[Journal]
Bang, Tor & Stokholm, Ane Rostad (2023)
TV2-nyhetene: Intervju om Høyreleder Erna Solbergs omdømme
[TV]
Kjos, Rune & Bang, Tor (2023)
Intervju med TV2 Nyhetskanalen om Anette Trettebergstuens avgang, og om eventuelle konsekvenser for hennes omdømme
[TV]
Torres, Mario Andrés Neira & Bang, Tor (2021)
MDG har sendt valg-SMS til mer enn 100.000 nordmenn: - Kan skjønne at det er forstyrrende
[Journal]
Njie, Ragnhild Aarø & Bang, Tor (2021)
Får PR-slakt i valgkampen - Selv skylder det nye partiet på dårlig dekning i mediene
[Journal]
Bang, Tor (2019)
Demokratiske valg og PR-byrå
[Kronikk]
Bang, Tor; Brønn, Peggy Simcic & Fuglseth, Kristian (2019)
Debatten om PR virker uinformert, anekdotisk og ikke så lite fordomsfull
[Kronikk]
Wikborg, Jonas & Bang, Tor (2018)
Tror Northug går glipp av millioner uten OL: – Alle har en holdbarhetsdato
[Journal]
Ringen, Lars Erik Ertzgaard & Bang, Tor (2018)
Hva skjer med Danmarks Radio?
[Radio]
Valland, Guro; Eidsvik, Øyvind Lefdal & Bang, Tor (2017)
Pengegåvene til Høgre sit laust på Vestlandet
[Journal]
Eidem, Magnus & Bang, Tor (2017)
Dårlig datasikkerhet gir bedrifter store tap
[Journal]
Dahl, Carl Alfred & Bang, Tor (2017)
Nå skal Høyre ut for å selge Erna Solberg
[Journal]
Mauno, Hanne & Bang, Tor (2017)
Resett på nett
[Journal]
Dagenborg, Joachim & Bang, Tor (2017)
Norway's Merkel, Erna Solberg Hopes to Beat History in Re-election Bid
[Journal]
Jåsund, Birger Kolsrud & Bang, Tor (2017)
Førsteamanuensis Tor Bang ved Handelshøyskolen BI og Johaug-saken
[Radio]
Fridstrøm, Jo martin & Bang, Tor (2017)
Tweeter-in-chief
[Journal]
Giæver, Jonas & Bang, Tor (2017)
Ap sendte valg-SMS til 500.000 nordmenn - vekker reaksjoner
[Internet]
Hansen, Espen Arnold & Bang, Tor (2017)
Ingen er mer omtalt av norske medier i 2017 enn Donald Trump. Er norske medier for negative til ham?
[Journal]
Lepperød, Trond & Bang, Tor (2016)
Ekspert: - Bjerke retter pekefingeren mot sine underordnede
[Internet]
Braseth, Sofie & Bang, Tor (2016)
NRK med frekt stikk til Trump
[Journal]
Mauno, Hanne & Bang, Tor (2016)
Frykt dominerer norske mediers dekning av Trump-seieren
[Journal]
Archer, Else Karine & Bang, Tor (2016)
PR-ekspert om at Sylvi Listhaug har startet blogg
[Radio]
Solvang, Fredrik & Bang, Tor (2016)
NRK P2, Dagsnytt Atten. "Arbeiderpartiet spør folket." 11. august 2016
[TV]
Bjørn, Haugan & Bang, Tor (2016)
Tillitsmåling gir kjempesmell for DNB
[Journal]
Tjellaug, Ane Bamble & Bang, Tor (2016)
Frykt dominerer norske mediers dekning av Trump-seieren
[Journal]
Johannessen, Stian Øvrebø; Bang, Tor & Brønn, Peggy Simcic (2015)
Trekker PR-effekt i tvil
[Journal]
Johnsen, Lars & Bang, Tor (2015)
Hvor ble det av Masud Gharahkhani?
[Journal]
Bang, Tor & Solvoll, Mona K (2015)
Svingdører mellom politikk og PR
[Journal]
Sjøberg, Jeanette; Fuglehaug, Wenche & Bang, Tor (2015)
Pakkene ingen vil ha.
[Journal]
Henriksen, Arve & Bang, Tor (2014)
Regjeringens mest og minst synlige.
[Journal]
Bang, Tor (2023)
Er bachelorstudenter klokere enn ChatGPT?
[Popular Science Article]. BI Business Review,
Bang, Tor (2019)
Tingenes Internett – muligheter og utfordringer
[Popular Science Article]. Kommunikasjon, , s. 31-32.
Bang, Tor (2018)
Hva slags kommunikatører utdanner vi?
[Popular Science Article]. Kommunikasjon, (2) , s. 30-31.
Bang, Tor (2018)
Krisekommunikasjonskrise i metoo-tider
[Popular Science Article]. Kommunikasjon, (5) , s. 28-28.
Bang, Tor (2018)
Norway’s Attempted Radio Transformation: Digitization Process by the Few, for the Many?
[Conference Lecture]. Event
Bang, Tor (2018)
Towards Converging Editorial and Commercial Genres? A Study of Users’ Consumption and Perception of Media Content on Products and Services.
[Conference Lecture]. Event
Solvoll, Mona K; Bang, Tor & Buhmann, Alexander (2018)
Vi stoler på kommunens nettsider, men er ikke fornøyd med innholdet
[Popular Science Article]. BI Business Review,
Bang, Tor (2018)
Strategisk kommunikasjon - i ni steg
[Professional Article]. Kommunikasjonsforeningen,
Bang, Tor; Solvoll, Mona K & Reithaug, Kristine (2018)
#metoo and sexual harassment within a political party - crisis communications in social media
[Conference Lecture]. Event
Purpose: The purpose of this paper is to demonstrate the complexity of crisis communication when social media is being used as channel.
Design/methodology/approach: Single case study was used in addition to qualitative content analysis
Findings: The paper provided insight into how personal communication mixed with organisational communication are challenging an organisation’s choice of crisis response strategies as key actors interpret and react to crisis differently.
Research limitations/implications: The single case study only included some of the communication processes within the crisis and only for a period of one month
Practical implications: The paper provides indicators of the complexity of an organisation’s crises responses. It demonstrates the value of understanding of social media provides an unpredictability and loss of control, challenging the traditional way of communicating with “one voice”
Bang, Tor (2017)
Tabbe med digital radioreform?
[Popular Science Article]. Communication for Leaders, (2) , s. 12-13.
Bang, Tor (2017)
From Paternalism to Dialogue: Fifty Years of Non-smoking Campaigns
[Conference Lecture]. Event
Bang, Tor; Solvoll, Mona K & Buhmann, Alexander (2017)
Stoler på kommunens nettsider
[Popular Science Article]. Communication for Leaders, 4(1) , s. 18-19.
Bang, Tor & Isaksson, Maria (2017)
The Listhaug Doctrine: A Strict and Fair Immigration Policy?
[Conference Lecture]. Event
Bang, Tor (2017)
Algoritmer til besvær
[Popular Science Article]. Kommunikasjon, (3) , s. 28-29.
Bang, Tor (2017)
Etter sannheten?
[Popular Science Article]. Kommunikasjon, 1, s. 26-27.
Bang, Tor & Solvoll, Mona K (2016)
Secrets of Public Affairs
[Conference Lecture]. Event
Bang, Tor (2016)
Digital kommunikasjonsledelse: kunnskapsfrokost, BI Bergen
[Lecture]. Event
Bang, Tor (2016)
Ryddesjau i kommunikasjonsbransjen
[Popular Science Article]. Communication for Leaders, 2, s. 26-27.
Bang, Tor (2016)
Innholdsmarkedsføring i praksis
[Conference Lecture]. Event
Bang, Tor (2016)
Gravejournalistikk i digitaliseringens tid
[Conference Lecture]. Event
Bang, Tor (2015)
PR som fikk oss til å spise poteter
[Popular Science Article]. Communication for Leaders, 1, s. 18-19.
Bang, Tor (2015)
Targeting crowds: Norwegian labour movement's shift from logos to pathos in its 1930s propaganda.
[Conference Lecture]. Event
Bang, Tor & Solvoll, Mona K (2015)
Communication Competencies + Business Acumen = Employability. How PR Students at a Business School Value Their Education
[Conference Lecture]. Event
Bang, Tor; Frandsen, Finn & Larsson, Larsåke (2015)
Scandinavia (Norway)
Bang, Tor; Frandsen, Finn & Larsson, Larsåke (red.). Western European Perspectives on The Development of Public Relations
Brønn, Peggy Simcic; Bonvik, Øystein & Bang, Tor (2015)
Innforing i PR
[Textbook]. Fagbokforlaget
Solvoll, Mona K & Bang, Tor (2015)
Tre typer åpenhet i PR-bransjen
[Popular Science Article]. Magma forskning og viten, (6) , s. 14-15.
Solvoll, Mona K & Bang, Tor (2014)
Commodifying and politicizing insight: A case of mediated debate in Norway
[Conference Lecture]. Event
Bang, Tor & Warner-Søderholm, Gillian (2013)
The Development of Norwegian PR
[Professional Article]. Communication Director, (02) , s. 38-41.
Bang, Tor (2008)
Olympic Spiel: An essay on the term "dialogue" in the Beijing 2008 countdown
Megleren fyrbøteren og barnevernsagenten: sosialarbeiderroller i skolen
[Conference Lecture]. Event
Mork, Noralf; Bang, Tor & Nilsen, Elisabeth (1999)
Becoming a Modern Teacher. Some Dilemmas between Subjects and Didactics in Music Education
[Conference Lecture]. Event
The article discusses the term 'modern teacher' in correspondence wit h some central conditions for teachers' work in a postmodern age, as seen thro the music subject. It questions some traditional statements about the field of music teacher education and raises the problem of coping with chaos in a multicultural and multidimensional subject se tting. Ideas of a new 'postmodern didactical competence' are presente d, held up against traditional didactical categories and evaluative c riteria in the subject, and related to a political educational sphere where higher music education institutions have their different subje ct aims and policies for teacher education. The final claim is for su pporting a (more) cooperative didactical competence within teacher ed ucation.
Akademisk grad
År
Akademisk institusjon
Grad
2013
University of Bergen
PhD
1998
University of Oslo
Master Cand. Polit.
1978
Høgskolen i Hedmark
Bachelor
Arbeidserfaring
År
Arbeidsgiver
Tittel
2023 - Present
BI Norwegian Business School
Teaching Professor
2012 - 2022
BI Norwegian Business School
Associate professor
2015 - 2021
BI Norwegian Business School
Associate Dean
2003 - 2012
BI Norwegian Business School
Senior Lecturer
1997 - 2003
BI Norwegian Business School
Lecturer
1998 - 1999
Oslo and Akershus University College of Applied Sciences, later Oslo Metropolitan University
