
From forks to AI: food, technology, and us
Tuesday, August 19, 2025 - Carlos Velasco, Charles Spence
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BI Business Review
From smelling adverts to synaesthetic dining: designing with the senses
In a world saturated with visual content and digital noise, designing for the full human sensorium may be the key to building experiences that truly resonate.
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BI Business Review
Generative advertising: when ads come alive
Human-AI collaboration enables marketers to turn data into engaging stories, ethically and at scale.
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BI Business Review
Top 10 most read articles in 2024
The naughty girl’s feminism, ethical social media dilemmas, open plan offices and generative AI. Here are our most read stories of the year.
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BI Business Review
How blockchain technology can effectively combat greenwashing in sustainable markets
By ensuring transparency, it could reduce the impact of greenwashing and support genuine practices.
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BI Business Review
Boosting Your Status: When and Why Trying Matters
Why do people scoff at trying to be cool but think less of those who become wealthy without trying?
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BI Business Review
Why brand names are vulnerable to counterfeits
While the recognizability of a brand name is a key strength of an established company, it is also the factor that makes the brand name particularly vulnerable to counterfeits.
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BI Business Review
How beauty shapes consumer choices and experiences
Aligning your marketing strategies with the science of aesthetics can have a significant impact on consumers' preferences, experiences, and decisions.
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BI Business Review
Summer reading tips from BI
We have collected five articles for quiet summer days
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BI Business Review
Savour the senses throughout the seasons: A multisensory journey across Norway and Colombia
Do seasonal changes affect our eating experiences? More than you think, according to a new study.
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BI Business Review
Is Apple becoming a rotten fruit?
Apple continuously tempts consumers to pick the unsustainable choice.
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BI Business Review
Tasting colours and shapes: Signalling taste through packaging
The shape and colour of a product’s packaging signal what our favourite cheese may taste like – long before we have had time to take a single bite.
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BI Business Review
The top 10 most read articles in 2022
The era of provocative girls, the (not very) sustainable practices of H&M and Coca-Cola, silent employees and the personality traits of a leader. We have collected our most-read stories of the year.