The Department of Marketing's vision is to educate market-oriented leaders for the modern economy. Focusing on quality, relevance and research driven teaching in all our programmes, our students will work for the best companies.
The Department of Marketing is one of the largest academic communities within the field of Marketing in Europe. The department recruits internationally in order to ensure high quality research of relevance to the international research community. In doing so, we make efforts to be an attractive adviser and partner for Norwegian and international businesses.
The research and education covers a wide variety of challenges managers meet in the modern market, and the department's researchers publish in high-ranking scientific journals of marketing.
Several of the articles are published in journals that are part of the influential rankings of Financial Times and ABS (Chartered Association of Business Schools). The research of the department has made significant impact within the discipline of marketing, and through the years, several of the published research articles have become classics within the field. In addition, our faculty publishes new and relevant research at a high rate.
Head of Department, Department of Marketing
Head of Administration
Christine Eriksen
E-post: christine.eriksen@bi.no
Administration: +47 46 41 00 30
BI Norwegian Business School
Nydalsveien 37
N-0484 Oslo
Switch board: +47 46 41 00 00
focuses on relevance, theory development, and creating solutions for companies. This is done through cooperating closely with several leading Norwegian and international companies, as well as with a large international network of researchers.
We offer eminent education in marketing at all levels:
Students are encouraged to spend time abroad at one of our 50 excellent partner universities. We foresee that our students start their career in the Department of Marketing and later progress toward general management positions. This requires an in depth knowledge in marketing, an understanding of leadership and finance in order to deliver theory and data driven decisions.
BI Business Review
Giving customers a gift before they make a purchase can increase spending by over 31% and significantly strengthen long-term brand loyalty.
BI Business Review
Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.
BI Business Review
The real question isn’t “Can we use it?” It’s “When does it make sense for our brand?”
BI Business Review
How generative artificial intelligence accelerates the conceptualisation, design, and testing of market offerings.
