Marketing and consumers
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
Thursday, March 26, 2026 -
BI Business Review
When a defendant enters a courtroom, their fate can feel like "luck of the draw" depending on whether they meet a strict judge or a lenient one. New research shows that judges’ strictness depends on the case they face.
BI Business Review
Giving customers a gift before they make a purchase can increase spending by over 31% and significantly strengthen long-term brand loyalty.
BI Business Review
The biggest mistake international companies can make in Norway is assuming that what works everywhere else will be equally effective here.
BI Business Review
Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
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