Marketing and consumers
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
Thursday, November 20, 2025 - Ruben Mijderwijk, Sophie Stoltz Halvorsen, Emma Klæth Kalbakk
BI Business Review
Why do some monopolies stand out as truly remarkable workplaces? And what can every leader learn from them?
BI Business Review
How generative artificial intelligence accelerates the conceptualisation, design, and testing of market offerings.
BI Business Review
A CEO’s geographic background plays a crucial role in how investors assess the firm's risk. Firms led by local CEOs tend to face lower expected returns.
BI Business Review
To understand the emergence of online incivility, we need to look beyond blaming trolls, moderators, and platform governance.
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
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