Peggy Simcic Brønn, a US citizen, is a professor emerita in BI Norwegian Business School's Department of Communication and Culture.. She is also founder, ex leader and currently board member of BI Centre for Corporate Communication.
Her research interests are corporate branding, corporate social responsibility, and reputation. Her works are published in European Journal of Marketing, Journal of Communication Management, Public Relations Review, Journal of Communication Management (Associate Editor), Corporate Reputation Review (editorial board), Corporate Communication an International Journal (editorial board), Journal of Business Ethics, and Business and Society Review, among others.
She is coeditor of Corporate Communication; A Strategic Approach to Building Reputation (second edition) and is coauthor of the first academic book on reputation in Norwegian, Åpen eller Innadvendt. Peggy Simcic Brønn is associated with the international consulting firm ReputationInc.
Using a definition of strategic communication that focuses on communication
that is critical for the “survival and sustained success of an entity”
(Zerfass, Verčič, et al., 2018, p. 487), this chapter argues that to be successful,
strategic communication needs communication leaders who are strategic
thinkers and who take a systems approach. The chapter begins with a brief
overview of strategic communication. This is followed by a discussion of
what is meant by strategy and where strategic communication fits in strategic
planning. The chapter then takes up the idea that to be part of strategic
decision making, communication executives need to exhibit competencies
in strategic thinking. Much of the work in this chapter is based on previous
research by the author, who found that leaders who view their communication
directors as having a strategic orientation are more likely to value them
and the contribution of the communication function to their organization’s
success. But not only that, communication executives demonstrating a strategic
orientation are more likely to be invited to strategic meetings, and
they would be invited early in the process.
Brønn, Peggy Simcic (2021)
Strategic Communication Requires Strategic Thinking
Using a definition of strategic communication that focuses on communication
that is critical for the “survival and sustained success of an entity”
(Zerfass, Verčič, et al., 2018, p. 487), this chapter argues that to be successful,
strategic communication needs communication leaders who are strategic
thinkers and who take a systems approach. The chapter begins with a brief
overview of strategic communication. This is followed by a discussion of
what is meant by strategy and where strategic communication fits in strategic
planning. The chapter then takes up the idea that to be part of strategic
decision making, communication executives need to exhibit competencies
in strategic thinking. Much of the work in this chapter is based on previous
research by the author, who found that leaders who view their communication
directors as having a strategic orientation are more likely to value them
and the contribution of the communication function to their organization’s
success. But not only that, communication executives demonstrating a strategic
orientation are more likely to be invited to strategic meetings, and
they would be invited early in the process.
Brønn, Peggy Simcic (2019)
Åpen eller Innadvendt: Omdømme bygging for organisasjoner
Gyldendal Akademisk
Brønn, Carl & Brønn, Peggy Simcic (2019)
Sustainability: A Wicked Problem Needing New Perspectives
Purpose - The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes and behavior or business results).
Design/methodology/approach- Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners’ intentions to perform outcome M&E. The model is tested in a standardized online survey (n=371).
Findings - Findings show that the TPB model explains a large amount of the variance in practitioners’ intentions to engage in M&E at the outcome level. The model demonstrates that attitude toward outcome M&E and perceived behavioral control, particularly lack of skills, are the two strongest drivers influencing practitioners’ intentions to measure and evaluate outcomes of their communication initiatives. Perceived norms to perform outcome M&E has only a very weak effect on intentions.
Research limitations/implications - The findings highlight the potential of education when it comes to developing M&E capabilities in the practice. They also suggest that the role of normative pressure to perform outcome M&E needs to be better understood in terms of the dynamics of standardization specifically regarding design, implementation, and monitoring of M&E standards.
Originality/value - The study is the first to go beyond the common descriptive focus in studying M&E practices and is the first application of the TPB to understand the factors that drive communication practitioners’ intentions to perform M&E.
Brønn, Peggy Simcic (2018)
Relationship Management
The International Encyclopedia of Strategic Communication,
Brønn, Peggy Simcic (2018)
Stakeholder engagement; the importance of mutuality and dialogue
Engaging With Stakeholders: A Relational Perspective on Responsible Business, , s. 80-90.
Brønn, Peggy Simcic & Buhmann, Alexander (2018)
Building and Managing Reputation: Current Debates and Future Directions
Purpose - The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes and behavior or business results).
Design/methodology/approach- Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners’ intentions to perform outcome M&E. The model is tested in a standardized online survey (n=371).
Findings - Findings show that the TPB model explains a large amount of the variance in practitioners’ intentions to engage in M&E at the outcome level. The model demonstrates that attitude toward outcome M&E and perceived behavioral control, particularly lack of skills, are the two strongest drivers influencing practitioners’ intentions to measure and evaluate outcomes of their communication initiatives. Perceived norms to perform outcome M&E has only a very weak effect on intentions.
Research limitations/implications - The findings highlight the potential of education when it comes to developing M&E capabilities in the practice. They also suggest that the role of normative pressure to perform outcome M&E needs to be better understood in terms of the dynamics of standardization specifically regarding design, implementation, and monitoring of M&E standards.
Originality/value - The study is the first to go beyond the common descriptive focus in studying M&E practices and is the first application of the TPB to understand the factors that drive communication practitioners’ intentions to perform M&E.
Brønn, Peggy Simcic (2018)
Relationship Management
The International Encyclopedia of Strategic Communication,
Brønn, Peggy Simcic & Brønn, Carl (2017)
Systems Thinking: A Method for Reducing Reputation Risk
When shareholders become dissatisfied with a public company’s policies or actions, they may resort to activist interventions. Shareholder activism has been described as an attempt to resolve agency conflicts by directly influencing management or board decisions. Shareholder activism may be incited by a lack of focus on shareholder value, a misalignment of corporate governance, or a number of social and environmental policy issues. Over recent years, shareholder activism has become more frequent, professional, and costly to corporations. Large, visible companies are held to be most susceptible to activist interventions, potentially damaging their corporation reputation. In this study, we analyze the effect of a good corporate reputation on the susceptibility of public companies to shareholder interventions in the form of proxy fights. We consider both the frequency and success of shareholder proposals and differentiate the effect of corporate reputation by issues context. Our findings indicate that a good corporate reputation serves as a two-fold inoculation against shareholder interventions, reducing both the frequency and success of proxy fights.
When shareholders become dissatisfied with a public company’s policies or actions, they may resort to activist interventions. Shareholder activism has been described as an attempt to resolve agency conflicts by directly influencing management or board decisions. Shareholder activism may be incited by a lack of focus on shareholder value, a misalignment of corporate governance, or a number of social and environmental policy issues. Over recent years, shareholder activism has become more frequent, professional, and costly to corporations. Large, visible companies are held to be most susceptible to activist interventions, potentially damaging their corporation reputation. In this study, we analyze the effect of a good corporate reputation on the susceptibility of public companies to shareholder interventions in the form of proxy fights. We consider both the frequency and success of shareholder proposals and differentiate the effect of corporate reputation by issues context. Our findings indicate that a good corporate reputation serves as a two-fold inoculation against shareholder interventions, reducing both the frequency and success of proxy fights.
Brønn, Carl & Brønn, Peggy Simcic (2015)
A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage
Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy
Business and Society Review, 113(4) , s. 441-445.
Brønn, Peggy S. (2008)
Intangible Assets and Communication
Ansgar Zerfass, Betteke van Ruler and Krishnamurthy Sriramesh (eds), Public Relations Research European and International Perspectives and Innovations,
Vidaver-Cohen, Deborah & Brønn, Peggy S. (2008)
Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy
Business and Society Review, 113(4) , s. 441-445.
Brønn, Peggy S. (2008)
Intangible Assets and Communication
Ansgar Zerfass, Betteke van Ruler and Krishnamurthy Sriramesh (eds), Public Relations Research European and International Perspectives and Innovations,
Brønn, Peggy S. (2007)
Relationship Outcomes as Determinants of Reputation
Corporate Communications. An International Journal, 12(4) , s. 376-393.
Brønn, Peggy S. (2007)
Relationship Outcomes as Determinants of Reputation
Corporate Communications. An International Journal, 12(4) , s. 376-393.
Brønn, Peggy S. (2006)
Building Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway
Journal of Marketing Communications, 12(4)
Brønn, Peggy S. (2006)
The marketing of corporate social responsibility: cause related marketing and corporate social marketing
Cause Related Marketing,
Brønn, Peggy S.; Engell, A. & Martinsen, H. (2006)
A reflective approach to uncovering actual identity
European Journal of Marketing, 40, s. 886-901.
Purpose - This paper aims to present a case study of a unique identity-building process employed in a Scandinavian service firm. As noted by many authors, the concept of corporate identity is probably one of today's most explored areas by both academics and practitioners. Most agree that there is neither one way to define it nor one way to measure it. Some authors suggesting it is a multiple concept further complicates it. One thing is clear; uncovering identity starts internally with individuals and the organization. This article discusses the technique used in a Norwegian collection agency, Conecto, to develop an understanding of their actual identity.
Brønn, Peggy S. (2006)
Building Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway
Journal of Marketing Communications, 12(4)
Brønn, Peggy S. (2006)
The marketing of corporate social responsibility: cause related marketing and corporate social marketing
Cause Related Marketing,
Brønn, Peggy S.; Engell, A. & Martinsen, H. (2006)
A reflective approach to uncovering actual identity
European Journal of Marketing, 40, s. 886-901.
Purpose - This paper aims to present a case study of a unique identity-building process employed in a Scandinavian service firm. As noted by many authors, the concept of corporate identity is probably one of today's most explored areas by both academics and practitioners. Most agree that there is neither one way to define it nor one way to measure it. Some authors suggesting it is a multiple concept further complicates it. One thing is clear; uncovering identity starts internally with individuals and the organization. This article discusses the technique used in a Norwegian collection agency, Conecto, to develop an understanding of their actual identity.
Brønn, Peggy Simcic & Wiig, Roberta (2005)
Corporate Communication: A Strategic Approach to Building Reputation, eds. Peggy Simcic Brønn and Roberta Wiig Berg
Gyldendal Akademisk
Brønn, Carl & Brønn, Peggy S. (2005)
Reputation and Organizational Efficiency ? A Data Envelopment Analysis Study
Corporate Reputation Review, 8(1) , s. 45-58.
Brønn, Peggy S. (2005)
When it Comes to Image, It's Identity That Matters
Magma forskning og viten, 8(1) , s. 20-28.
Brønn, Peggy S. & Berg, Roberta Wiig (2005)
Corporate Communication: A Strategic Approach to Building Reputation
Gyldendal Akademisk
Brønn, Peggy Simcic & Wiig, Roberta (2005)
Corporate Communication: A Strategic Approach to Building Reputation, eds. Peggy Simcic Brønn and Roberta Wiig Berg
Gyldendal Akademisk
Brønn, Carl & Brønn, Peggy S. (2005)
Reputation and Organizational Efficiency ? A Data Envelopment Analysis Study
Corporate Reputation Review, 8(1) , s. 45-58.
Brønn, Peggy S. (2005)
When it Comes to Image, It's Identity That Matters
Magma forskning og viten, 8(1) , s. 20-28.
Brønn, Peggy S. & Berg, Roberta Wiig (2005)
Corporate Communication: A Strategic Approach to Building Reputation
Gyldendal Akademisk
Apéria, Tony; Brønn, Peggy S. & Schultz, Majken (2004)
A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries
Corporate Reputation Review, 7(3) , s. 218-230.
Apéria, Tony; Brønn, Peggy S. & Schultz, Majken (2004)
A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries
Corporate Reputation Review, 7(3) , s. 218-230.
Brønn, Peggy S. & Brønn, Carl (2003)
A reflective stakeholder approach: Co-orientation as a basis for communication and learning
Journal of Communication Management, 7(4) , s. 291-303.
Brønn, Peggy S. & Brønn, Carl (2003)
A reflective stakeholder approach: Co-orientation as a basis for communication and learning
Journal of Communication Management, 7(4) , s. 291-303.
Brønn, Peggy S.; Drogseth, S., Moss, D. & DeSanto, B. (2002)
The Norwegian Dairy Association, An internal communication case
Public Relations Case Studies: International Perspectives,
Brønn, Peggy S. & Brønn, Carl (2002)
Issues management as a basis for strategic orientation
Journal of Public Affairs, 2(4) , s. 247-258.
Thjømøe, Hans Mathias; Olson, Erik & Brønn, Peggy S. (2002)
Communication Managers as Strategists: Are They Making the Grade Yet? A View of How Other Leaders View Communication Managers and Communication in Norwegian Private and Public Sector Organizations
[Conference Lecture]. Event
Brønn, Carl & Brønn, Peggy Simcic (2012)
The role of communication in the post-modern organization: The case of inter-organizational relationships
Communication Managers as Strategists: Are They Making the Grade Yet? A View of How Other Leaders View Communication Managers and Communication in Norwegian Private and Public Sector Organizations
[Conference Lecture]. Event
Brønn, Carl & Brønn, Peggy Simcic (2012)
The role of communication in the post-modern organization: The case of inter-organizational relationships
[Conference Lecture]. Event
Brønn, Peggy Simcic (2011)
Kommunikasjon, ledelse og omdømme
[Lecture]. Event
Brønn, Peggy Simcic (2011)
Old Rules for New Talent, Public sector communicators may be unused to thinking about brand, but it can resolve identity, resources and staff
[Professional Article]. Communication Director, (2) , s. 84-88.
Brønn, Peggy Simcic (2011)
Institutionalization and PR: A study of leaders’ view of communication directors and the communication function’
[Conference Lecture]. Event
Brønn, Peggy Simcic & Brønn, Carl (2011)
Closing the Gaps: The Communication Function and Behavior Standards
[Conference Lecture]. Event
Brønn, Peggy Simcic (2011)
Kommunikasjon, ledelse og omdømme
[Lecture]. Event
Brønn, Peggy Simcic (2011)
Old Rules for New Talent, Public sector communicators may be unused to thinking about brand, but it can resolve identity, resources and staff
[Professional Article]. Communication Director, (2) , s. 84-88.
Brønn, Peggy Simcic (2011)
Institutionalization and PR: A study of leaders’ view of communication directors and the communication function’
[Conference Lecture]. Event
Brønn, Peggy Simcic & Brønn, Carl (2011)
Closing the Gaps: The Communication Function and Behavior Standards
[Conference Lecture]. Event
Brønn, Peggy Simcic (2010)
Institutionalization and PR: A study of leaders’ view of communication directors and the communication function
[Conference Lecture]. Event
Bonvik, Øystein & Brønn, Peggy S. (2010)
Virksomhets Stemme: digital, trykket eller fremført - tekst som informerer og inspirerer
[Textbook]. Gyldendal Akademisk
Brønn, Peggy Simcic (2010)
Institutionalization and PR: A study of leaders’ view of communication directors and the communication function
[Conference Lecture]. Event
Bonvik, Øystein & Brønn, Peggy S. (2010)
Virksomhets Stemme: digital, trykket eller fremført - tekst som informerer og inspirerer
[Textbook]. Gyldendal Akademisk
Brønn, Peggy Simcic (2009)
Reputation Risk, Legitimacy Gaps and the Implications for CSR Communication
[Conference Lecture]. Event
Brønn, Peggy Simcic (2009)
Building Reputation, Marketing the Brand: Stakeholder Communications and the Impact of Corporate Social Performance
[Conference Lecture]. Event
Brønn, Peggy S. & Ihlen, Øyvind (2009)
Åpen eller innadvendt : omdømmebygging for organisasjoner
[Textbook]. Gyldendal Akademisk
Brønn, Peggy Simcic (2009)
Adapting the PZB Service Quality Model to Reputation Risk Analysis and the Implications for Corporate Communication
[Conference Lecture]. Event
Brønn, Peggy Simcic (2009)
Reputation Risk, Legitimacy Gaps and the Implications for CSR Communication
[Conference Lecture]. Event
Brønn, Peggy Simcic (2009)
Building Reputation, Marketing the Brand: Stakeholder Communications and the Impact of Corporate Social Performance
[Conference Lecture]. Event
Brønn, Peggy S. & Ihlen, Øyvind (2009)
Åpen eller innadvendt : omdømmebygging for organisasjoner
[Textbook]. Gyldendal Akademisk
Brønn, Peggy Simcic (2009)
Adapting the PZB Service Quality Model to Reputation Risk Analysis and the Implications for Corporate Communication
[Conference Lecture]. Event
Brønn, Peggy & Ihlen, Øyvind (2008)
Åpen eller innadvendt: Omdømmebygging for organisasjoner
[Textbook]. Gyldendal Akademisk
Brønn, Peggy Simcic (2008)
Reputation and reputation research
[Conference Lecture]. Event
Brønn, Peggy Simcic (2008)
Why Aren't We Measuring Relationships?
[Professional Article]. Communication World,
Brønn, Peggy S. (2008)
Communication Management
Brønn, Peggy S. (red.). Wolfgang Donsbach (ed), Encyclopedia of Communication
Brønn, Peggy & Ihlen, Øyvind (2008)
Åpen eller innadvendt: Omdømmebygging for organisasjoner
[Textbook]. Gyldendal Akademisk
Brønn, Peggy Simcic (2008)
Reputation and reputation research
[Conference Lecture]. Event
Brønn, Peggy Simcic (2008)
Why Aren't We Measuring Relationships?
[Professional Article]. Communication World,
Brønn, Peggy S. (2008)
Communication Management
Brønn, Peggy S. (red.). Wolfgang Donsbach (ed), Encyclopedia of Communication
Ihlen, Øyvind & Brønn, Peggy (2007)
Corporate reputation and the news media in Norway
[Conference Lecture]. Event
Ihlen, Øyvind & Brønn, Peggy (2007)
Corporate reputation and the news media in Norway
[Conference Lecture]. Event
Brønn, Peggy Simcic; Roberts, Hanno & Breunig, Karl Joachim (2004)
Intangible Assets, Communication and Relationships
[Conference Lecture]. Event
Brønn, Peggy Simcic; Roberts, Hanno & Breunig, Karl Joachim (2004)
Intangible Assets, Communication and Relationships
[Conference Lecture]. Event
Roberts, Hanno; Brønn, Peggy Simcic & Breunig, Karl Joachim (2003)
Intangible Assets and Communication
[Conference Lecture]. Event
Brønn, Peggy S. & Brønn, Carl (2003)
Reputation and Organizational Efficiency - A Data Envelopment Analysis Study
[Conference Lecture]. Event
In the spirit of the resource-based view (Dierickx and Cool, 1989; Warren, 2002), resources can be treated as “stocks” that are used by the firm in its activities. Managerial actions influence, both directly and indirectly, the quantities of the resource stock by “filling” or “emptying” them. Consequently, it is important for the organization to have a measure of the state of the resource stock, as well as an understanding of how different actions affect that level. In this sense, for any managerial measure to be useful, it should be operation-oriented, and not simply an indicator of past performance. The Reputation Quotient (RQ), however, is based only on perceptions of firm behavior and does not address the organizational activities that influence its development. This limits the applicability of the RQ alone to be a dynamic performance measure. In this paper, we propose an alternative approach to investigating organizational reputation, the Data Envelopment Analysis (DEA) methodology. The approach is described by means of an example based on data similar to that employed in the RQ. The implications for applying it to the six attributes that define the Reputation Quotient are discussed. The results of a DEA investigation can lead to an assessment of the internal operational aspects of reputation and thereby can assist practicing managers to better utilize this strategic resource.
Roberts, Hanno; Brønn, Peggy Simcic & Breunig, Karl Joachim (2003)
Intangible Assets and Communication: Knowledge Resources and Communication
[Report Research]. International Association of Business Communicators Research Foundation
Intangible Assets and Communication: Knowledge Resources and Communication
Prepared and researched by Hanno Roberts, Ph.D., Peggy Simcic Brønn, Ph.D. and Karl Joachim Breunig
Find and present the value of your organization's intellectual capital. Readers explore the direct links between communication and human resources, relationship, and structural capital, as well as other highly-valued intangible assets. Specific tools assess the financial value of your intellectual capital and measure how your organization shares knowledge and builds relationships with stakeholders.
http://iabcstore.com/IABCRFRpts/intassetscomm.htm
Roberts, Hanno; Brønn, Peggy S. & Breunig, K. J. (2003)
Intangible Assets and Communication
[Report Research]. International Association of Business Communicators Research Foundatio
Roberts, Hanno; Brønn, Peggy Simcic & Breunig, Karl Joachim (2003)
Intangible Assets and Communication
[Conference Lecture]. Event
Brønn, Peggy S. & Brønn, Carl (2003)
Reputation and Organizational Efficiency - A Data Envelopment Analysis Study
[Conference Lecture]. Event
In the spirit of the resource-based view (Dierickx and Cool, 1989; Warren, 2002), resources can be treated as “stocks” that are used by the firm in its activities. Managerial actions influence, both directly and indirectly, the quantities of the resource stock by “filling” or “emptying” them. Consequently, it is important for the organization to have a measure of the state of the resource stock, as well as an understanding of how different actions affect that level. In this sense, for any managerial measure to be useful, it should be operation-oriented, and not simply an indicator of past performance. The Reputation Quotient (RQ), however, is based only on perceptions of firm behavior and does not address the organizational activities that influence its development. This limits the applicability of the RQ alone to be a dynamic performance measure. In this paper, we propose an alternative approach to investigating organizational reputation, the Data Envelopment Analysis (DEA) methodology. The approach is described by means of an example based on data similar to that employed in the RQ. The implications for applying it to the six attributes that define the Reputation Quotient are discussed. The results of a DEA investigation can lead to an assessment of the internal operational aspects of reputation and thereby can assist practicing managers to better utilize this strategic resource.
Roberts, Hanno; Brønn, Peggy Simcic & Breunig, Karl Joachim (2003)
Intangible Assets and Communication: Knowledge Resources and Communication
[Report Research]. International Association of Business Communicators Research Foundation
Intangible Assets and Communication: Knowledge Resources and Communication
Prepared and researched by Hanno Roberts, Ph.D., Peggy Simcic Brønn, Ph.D. and Karl Joachim Breunig
Find and present the value of your organization's intellectual capital. Readers explore the direct links between communication and human resources, relationship, and structural capital, as well as other highly-valued intangible assets. Specific tools assess the financial value of your intellectual capital and measure how your organization shares knowledge and builds relationships with stakeholders.
http://iabcstore.com/IABCRFRpts/intassetscomm.htm
Roberts, Hanno; Brønn, Peggy S. & Breunig, K. J. (2003)
Intangible Assets and Communication
[Report Research]. International Association of Business Communicators Research Foundatio
Brønn, Peggy Simcic (2000)
Measuring Skepticism to Cause Related Marketing: Preliminary Norwegian Results
[Report Research]. Handelshøyskolen BI
Brønn, Peggy Simcic (2000)
Building a Research Agenda From Scratch: The Case of Norway
[Conference Lecture]. Event
Brønn, Peggy S. (2000)
Building a research agenda from scratch, the case of Norway
[Conference Lecture]. Event
Brønn, Carl & Brønn, Peggy Simcic (2000)
Organizational implications of the co-orientation model
[Conference Lecture]. Event
Brønn, Peggy Simcic (2000)
Measuring Skepticism to Cause Related Marketing: Preliminary Norwegian Results
[Report Research]. Handelshøyskolen BI
Brønn, Peggy Simcic (2000)
Building a Research Agenda From Scratch: The Case of Norway
[Conference Lecture]. Event
Brønn, Peggy S. (2000)
Building a research agenda from scratch, the case of Norway
[Conference Lecture]. Event
Brønn, Carl & Brønn, Peggy Simcic (2000)
Organizational implications of the co-orientation model
[Conference Lecture]. Event
Brønn, Peggy Simic & Olson, Erik (1998)
Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis
[Report Research]. Handelshøyskolen BI
Brønn, Peggy Simic & Olson, Erik (1998)
Mapping the Strategic Thinking of PR Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis
[Report Research]. Handelshøyskolen BI
Akademisk grad
År
Akademisk institusjon
Grad
2000
Henley Management College
D.B.A.
1982
Georgia State University
M.B.A.
1977
University of Georgia
B.A.
Arbeidserfaring
År
Arbeidsgiver
Tittel
2020 - Present
BI Norwegian Business School
Professor Emerita
2011 - Present
BI Norwegian Business School
Professor
2007 - Present
BI Norwegian Business School
Leader, Center for Corporate Communication
2004 - 2014
BI Norwegian Business School
Associate Dean, PR and Marketing Communication Bachelor
