Peggy Simcic Brønn

At the Forefront, Looking Ahead: Research-Based Answers to Contemporary Uncertainties of Management s. 59-72 Doi: https://doi.org/10.18261/9788215031583-2018-05

Corporate Communications. An International Journal 23(3) s. 377-391 Doi: https://doi.org/10.1108/CCIJ-11-2017-0107

Purpose - The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes and behavior or business results). Design/methodology/approach- Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners’ intentions to perform outcome M&E. The model is tested in a standardized online survey (n=371). Findings - Findings show that the TPB model explains a large amount of the variance in practitioners’ intentions to engage in M&E at the outcome level. The model demonstrates that attitude toward outcome M&E and perceived behavioral control, particularly lack of skills, are the two strongest drivers influencing practitioners’ intentions to measure and evaluate outcomes of their communication initiatives. Perceived norms to perform outcome M&E has only a very weak effect on intentions. Research limitations/implications - The findings highlight the potential of education when it comes to developing M&E capabilities in the practice. They also suggest that the role of normative pressure to perform outcome M&E needs to be better understood in terms of the dynamics of standardization specifically regarding design, implementation, and monitoring of M&E standards. Originality/value - The study is the first to go beyond the common descriptive focus in studying M&E practices and is the first application of the TPB to understand the factors that drive communication practitioners’ intentions to perform M&E.

International Studies of Management and Organization 47(3) s. 293-305 Doi: https://doi.org/10.1080/00208825.2017.1318024

IPRA Newsletter

Emerald Group Publishing Limited

Corporate Reputation Review 19(1) s. 35-46 Doi: https://doi.org/10.1057/crr.2015.27

When shareholders become dissatisfied with a public company’s policies or actions, they may resort to activist interventions. Shareholder activism has been described as an attempt to resolve agency conflicts by directly influencing management or board decisions. Shareholder activism may be incited by a lack of focus on shareholder value, a misalignment of corporate governance, or a number of social and environmental policy issues. Over recent years, shareholder activism has become more frequent, professional, and costly to corporations. Large, visible companies are held to be most susceptible to activist interventions, potentially damaging their corporation reputation. In this study, we analyze the effect of a good corporate reputation on the susceptibility of public companies to shareholder interventions in the form of proxy fights. We consider both the frequency and success of shareholder proposals and differentiate the effect of corporate reputation by issues context. Our findings indicate that a good corporate reputation serves as a two-fold inoculation against shareholder interventions, reducing both the frequency and success of proxy fights.

Corporate Communications. An International Journal

Corporate Reputation Review 18 s. 69-86 Doi: https://doi.org/10.1057/crr.2015.5

Journal of Business Ethics 127(1) s. 49-64 Doi: https://doi.org/10.1007/s10551-013-1673-7

Kommunikasjon for ledere og organisasjoner s. 49-70

Journal of Communication Management 18(1) s. 58-79 Doi: https://doi.org/10.1108/JCOM-03-2013-0028

Handbook of Communication and Corporate Reputation Doi: https://doi.org/10.1002/9781118335529.ch6

Journal of Business Ethics 127(1) s. 49-64 Doi: https://doi.org/10.1007/s10551-013-1673-7

CSR and beyond: A Nordic perspective s. 63-83

Journal of Communication Management 16(1) s. 77-94 Doi: https://doi.org/10.1108/13632541211197978

Globalization and the Good Corporation Doi: https://doi.org/10.1007/978-94-007-0818-1_7

The Handbook of communication and corporate social responsibility s. 110-127

Substans og framtreden: omdømmehåndtering i offentlig sektor s. 34-50

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets s. 153-167

The Sage Handbook of Public Relations

Journal of Business Ethics 81(1) s. 91-109 Doi: https://doi.org/10.1007/s10551-008-9795-z

Ansgar Zerfass, Betteke van Ruler and Krishnamurthy Sriramesh (eds), Public Relations Research European and International Perspectives and Innovations

Business and Society Review 113(4) s. 441-445

Corporate Communications. An International Journal 12(4) s. 376-393

Journal of Marketing Communications 12(4)

Cause Related Marketing

European Journal of Marketing 40 s. 886-901

Purpose - This paper aims to present a case study of a unique identity-building process employed in a Scandinavian service firm. As noted by many authors, the concept of corporate identity is probably one of today's most explored areas by both academics and practitioners. Most agree that there is neither one way to define it nor one way to measure it. Some authors suggesting it is a multiple concept further complicates it. One thing is clear; uncovering identity starts internally with individuals and the organization. This article discusses the technique used in a Norwegian collection agency, Conecto, to develop an understanding of their actual identity.

Gyldendal Akademisk

Corporate Reputation Review 8(1) s. 45-58

Magma forskning og viten 8(1) s. 20-28

Corporate Reputation Review 7(3) s. 218-230

Journal of Communication Management 7(4) s. 291-303

Journal of Public Affairs 2(4) s. 247-258

Journal of Advertising Research 42(6) s. 6-15

Corporate Communication, A Strategic Approach to Building Reputation

Public Relations Case Studies: International Perspectives

International Journal of Advertising: the review of marketing communications 20(2) s. 1-10

Public relations cases : an international perspective/D.Moss and B. DeSanto (eds.)

Journal of Communication Management s. 1-10

Public Relations Review 25(3) s. 351-368