Cathrine von Ibenfeldt
Høyskolelektor
Campus Trondheim, Institutt for kommunikasjon og kultur
Ansattprofil
- Telefon +4790929233
- E-post cathrine.v.ibenfeldt@bi.no
Biografi
Cathrine von Ibenfeldt is a lecturer at the department of marketing, BI - Norwegian School of Business. She obtained her master in marketing at Buskerud University College in 2008.
Cathrine worked as a lecturer at Buskerud University College from 2008 to 2012, then as a lecturer at Kristiania University College from 2012 to 2018. Cathrine joined BI in 2018. Cathrine give lectures in marketing related courses as digital marketing, marketing management and marketing communications. She supervise bachelor and master candidates in their final project.
Cathrines research interest is related to behavioral aspects of marketing. Her teaching aspiration is to motivate students to explore knowledge trough practical assessment of the topics at hand.
Cathrine worked as a lecturer at Buskerud University College from 2008 to 2012, then as a lecturer at Kristiania University College from 2012 to 2018. Cathrine joined BI in 2018. Cathrine give lectures in marketing related courses as digital marketing, marketing management and marketing communications. She supervise bachelor and master candidates in their final project.
Cathrines research interest is related to behavioral aspects of marketing. Her teaching aspiration is to motivate students to explore knowledge trough practical assessment of the topics at hand.
Publikasjoner
Viser 1 av 1 publikasjon(er)
Artikkel Anastasia Mariussen, Cathrine von Ibenfeldt, May Kristin Vespestad (2014)
The typology and role of online information sources in destination image formation: An Eye-Tracking study
Viser 1 av 1 publikasjon(er)
Kronikk Cathrine von Ibenfeldt Trelease (2013)
Pappvinen i skapet
Viser 5 av 8 publikasjon(er)
Artikkel Cathrine von Ibenfeldt (2017)
Mobil markedsføring
Artikkel Cathrine von Ibenfeldt (2015)
Evolusjon og forbrukeratferd
Kommentar Cathrine von Ibenfeldt (2015)
Barn ser ikke om blogg er reklame
Konferanseforedrag Cathrine von Ibenfeldt, Sigurd Villads Troye (2014)
When buyers complain: the effects of written feedback on customer evaluation
Foredrag Anastasia Mariussen, Cathrine von Ibenfeldt (2014)
Consumer decision-making in the online multichannel marketing environment: An eye-tracking study
| År | Akademisk institusjon | Grad |
|---|---|---|
| 2008 | Buskerud University College | Master in Marketing |
| 2000 | Høyskolen i Lillehammer | Cand.Mag |
| År | Arbeidsgiver | Tittel |
|---|---|---|
| 2018 - Present | BI Norwegian Business School | Lecturer |
| 2023 - 2023 | NTNU | Lecturer |
| 2021 - 2021 | BI Norwegian Business school | Associated Dean Bachelor in digital communication and marketing |
| 2018 - 2019 | BI Norwegian Business school | Associated Dean Bachelor in digital communication and marketing |
| 2012 - 2018 | Kristiania University College | Assistant professor |
| 2008 - 2012 | HIBU | Doctoral candidate |