Ansattprofil

Carlos Eduardo Caldas de Souza

Visiting phd candidate

Institutt for markedsføring

Telefon +4794094535
E-post carlos.e.d.souza@bi.no

Biografi

My research primarily focuses on understanding how gender norms shape people's attitudes and decision-making. As part of this work stream, I investigate how people's misperceptions of norms affect different aspects of their lives. In another work stream, I focus on how conservatives and liberals differ in their gender ideals and how this affects their consumption patterns. My research draws on insights from psychology, sociology, economics, and the academic marketing discipline itself. Most of my work is experimental.

In previous assignments, I have been involved in the innovation ecosystem in Norway, helping start-ups & scale-ups with cutting-edge technology to grow their presence in the domestic market and abroad. I also have extensive experience planning and driving strategic projects in the media industry in Brazil. I worked as a reporter for some of Brazil's largest media outlets, providing content on macroeconomics, technology and entrepreneurship.

Publikasjoner

Viser 3 av 3 publikasjon(er)

European Marketing Academy Conference

First Policing in Smart City Conference

BI Norwegian Business School

Akademisk grad
År	Akademisk institusjon	Grad
2021	BI Norwegian Business School	Master of Science
2011	Federal University of Rio Grande do Sul	Bachelor

Arbeidserfaring
År	Arbeidsgiver	Tittel
2021 - Present	BI Norwegian Business School	PhD Candidate

Carlos Eduardo Caldas de Souza

Biografi

Publikasjoner

When Gender is as a Zero-Sum Game: How Political Orientation Shapes Gender Ideals and Consumption

AI and Citizens' Wellbeing: Perceptions, Paradoxes and Trade-Offs For the Future of Policing

Fear and social inequality when disclosing personal information via a contact-tracing app.