Corina Fehlner

Walking the talk? : MNEs transitioning towards a sustainable world s. 295-318 Doi: https://doi.org/10.1108/S1745-886220240000018019

The New Frontiers of International Business s. 309-327 Doi: https://doi.org/10.1007/978-3-031-06003-8_15

In this chapter, we explore the role of multinational enterprises (MNEs) in the circular economy (CE). MNEs play a key role in reshaping business systems as they orchestrate a significant part of value activities in various locations across the globe. We argue that MNEs’ adoption of CE opportunities differs due to corporate and contextual influences. In particular, we suggest that MNEs’ corporate strategies regarding value activity integration, product diversification, and location choices influence how they approach CE. Industry and location factors also play roles in facilitating or impeding CE advancement. Regarding the international business ramifications of CE, we discuss the impact of MNEs’ geographical scope in terms of a local, multi-local/regional, or global focus and show how formal and informal institutional contexts influence the design and implementation of CE. Our analysis demonstrates that established conceptualizations in the international business field of MNEs and the business systems in which they operate are useful for understanding CE, but further international business research is needed about how MNEs can help implement the transition towards CE.