Ansattprofil

Cathrine von Ibenfeldt

Høyskolelektor - Campus Trondheim

Institutt for kommunikasjon og kultur

Bilde av Cathrine von Ibenfeldt

Biografi

Cathrine von Ibenfeldt is a lecturer at the department of marketing, BI - Norwegian School of Business. She obtained her master in marketing at Buskerud University College in 2008.

Cathrine worked as a lecturer at Buskerud University College from 2008 to 2012, then as a lecturer at Kristiania University College from 2012 to 2018. Cathrine joined BI in 2018. Cathrine give lectures in marketing related courses as digital marketing, marketing management and marketing communications. She supervise bachelor and master candidates in their final project.

Cathrines research interest is related to behavioral aspects of marketing. Her teaching aspiration is to motivate students to explore knowledge trough practical assessment of the topics at hand.

Publikasjoner

Mariussen, Anastasia; Ibenfeldt, Cathrine von & Vespestad, May Kristin (2014)

The typology and role of online information sources in destination image formation: An Eye-Tracking study

14(20) , s. 141- 164. Doi: https://doi.org/10.4192/1577-8517-v14_6

Trelease, Cathrine von Ibenfeldt (2013)

Pappvinen i skapet

[Kronikk]

Ibenfeldt, Cathrine von (2017)

Mobil markedsføring

[Popular Science Article]. 4, s. 37- 43.

Ibenfeldt, Cathrine von (2015)

Evolusjon og forbrukeratferd

[Popular Science Article].

Ibenfeldt, Cathrine von & Troye, Sigurd Villads (2014)

When buyers complain: the effects of written feedback on customer evaluation

[Conference Lecture]. Event

Mariussen, Anastasia & Ibenfeldt, Cathrine von (2014)

Consumer decision-making in the online multichannel marketing environment: An eye-tracking study

[Lecture]. Event

Gården, Knut Eirik; Skogstad, Bjørn Einar & Ibenfeldt, Cathrine von (2012)

“Facebook Ergo Sum”Brand Concepts and Brand Relationships in High Information Load Context

[Conference Poster]. Event

Akademisk grad
År Akademisk institusjon Grad
2008 Buskerud University College Master in Marketing
2000 Høyskolen i Lillehammer Cand.Mag
Arbeidserfaring
År Arbeidsgiver Tittel
2018 - Present BI Norwegian Business School Lecturer
2023 - 2023 NTNU Lecturer
2021 - 2021 BI Norwegian Business school Associated Dean Bachelor in digital communication and marketing
2018 - 2019 BI Norwegian Business school Associated Dean Bachelor in digital communication and marketing
2012 - 2018 Kristiania University College Assistant professor
2008 - 2012 HIBU Doctoral candidate