Lyuba Boncheva

Lyuba Boncheva is a PhD candidate in the creAIte research project at the Centre for Creative Industries (BI:CCI), BI Norwegian Business School. She holds a BA in Communication and Media Studies with a minor in Museum Studies from Leipzig University, an MA in Communication and Media Studies from Leipzig University, and an MPhil in Screen Cultures from the University of Oslo. Lyuba’s research explores how transformative technologies like Artificial Intelligence create value for cultural institutions and their audiences. Specifically, she investigates the role of technology as a mediator of cultural experiences. Drawing on her professional experience in art centers and museums, Lyuba bridges academic research with practice-orientated insights.